President and Creative Director / Anastasia Beverly Hills
Norvina, whose full name is Claudia Norvina Soare, is a Romanian-born American Internet personality and cosmetics businesswoman. She serves as the President and Creative Director for Anastasia Beverly Hills (ABH), a company founded by her mother. Norvina is known for her vibrant makeup collections and her affinity for the color purple.
I’m so excited these are finally being revealed ✨ GLIDR Eyeshadow Sticks 💜 @anastasiabeverlyhills Launching everywhere January 15th 🥂25 shades The formula is as always high payoff no skipping, no p
2026 off to a great start 🤣🤣
Happy New Year 🥂
A touch of 🌞 in London
Celebrating 🎉 @anastasiasoare birthday! Always in style and with lots of love
Core technical and professional competencies inferred from her dual role as President and Creative Director of a major cosmetics brand.
Product Development
Creative Direction
Brand Strategy
Cosmetics Formulation
Market Trend Analysis
Social Media Marketing
Audience Engagement
Content Creation
Influencer Relations
Digital Branding
Executive Leadership
Team Management
Strategic Planning
Business Operations
Succession Planning
Beauty & Cosmetics, Luxury Makeup, Direct-to-Consumer (DTC) Retail
Social Media Commerce, Digital Content Creation, Fashion & Lifestyle
Visionary, Creative, Bold, Trendsetter, Authentic, Family Legacy
Vibrant Hues, Purple Affinity, High-Impact Makeup, Digital-First Approach
1.4M followers, 0.2% engagement
47 followers
Objective summary of Norvina's professional profile, focusing on her executive role at Anastasia Beverly Hills and her significant social media presence.
Her full name is Claudia Norvina Soare. She is a Romanian-born American Internet personality and businesswoman.
Yes, Norvina is the daughter of Anastasia Soare, the founder of the Anastasia Beverly Hills cosmetics company.
Norvina maintains a large social media following, with approximately 1.4 million followers on her Instagram account.
Norvina is known for her vibrant makeup collections and her strong, consistent affinity for the color purple.
