

girls trip ✌🏼

Content Creator / Influencer / Host of Hot Mess Podcast
Alix Earle is a prominent American content creator and influencer who rose to fame on TikTok with her "Get Ready With Me" videos and candid storytelling. Her product recommendations, particularly in beauty and skincare, frequently lead to product sell-outs, establishing her as a major trendsetter. She is also the host of the podcast "Hot Mess."


girls trip ✌🏼
FIREWORKS are you kidding me 😭😭😭
Just ranting over here 😃
Packing a little extra strength for my birthday trip ❤️ Can always count on @aveenous Skin Relief Moisturizing Lotion and Healing Ointment to strengthen and moisturize my skin #aveenopartner #GSWM
Quite the turn around from crying on the couch for 12 hrs yesterday
Content Creator & Influencer
Launched the "Hot Mess" podcast, quickly gaining traction and expanding her brand beyond short-form video content. This move solidified her position as a major lifestyle and beauty voice in the digital space.
Core competencies in content creation, brand partnership, and audience engagement that drive viral trends.
Content Strategy
Video Production
Authentic Storytelling
Trend Forecasting
Product Review
Brand Partnerships
Influencer Marketing
Audience Engagement
Social Media Analytics
Monetization
TikTok
Instagram Reels
Podcast Hosting
YouTube Content Creation
Live Streaming
Beauty & Cosmetics, Skincare, Fashion, Lifestyle, Wellness
Social Media Trends, Digital Entertainment, E-commerce
Candid, Authentic, Relatable, High-Energy, Trendsetter
Beauty, Lifestyle, Storytelling, Product Recommendations
5.3M followers, 4.1% engagement
298K subscribers
8.2M followers
36.5K followers
Continued to dominate TikTok and Instagram with "Get Ready With Me" (GRWM) videos, driving significant product sell-outs for various beauty and fashion brands. Maintained high engagement by sharing authentic, relatable content.
Signed with United Talent Agency (UTA), formalizing her professional representation and securing high-profile brand deals and media opportunities.
Emerging Influencer
Gained massive viral popularity on TikTok, particularly in late 2022, through her candid and relatable "Get Ready With Me" videos, often filmed while she was a student at the University of Miami.
Began leveraging her growing platform to share beauty routines, product recommendations, and lifestyle vlogs, establishing her signature "It-girl" glam aesthetic. Her recommendations frequently led to products selling out.

Marketing Major
Completed her Bachelor of Science in Business Administration, specializing in Marketing, while simultaneously managing her rapidly growing social media presence.
Successfully balanced the demands of a full-time university curriculum with the creation of daily viral content, demonstrating strong time management and entrepreneurial drive.