Alix Earle

Gained massive viral popularity on TikTok, particularly in late 2022, through her candid and relatable "Get Ready With Me" videos, often filmed while she was a student at the University of Miami.

Began leveraging her growing platform to share beauty routines, product recommendations, and lifestyle vlogs, establishing her signature "It-girl" glam aesthetic. Her recommendations frequently led to products selling out.

Completed her Bachelor of Science in Business Administration, specializing in Marketing, while simultaneously managing her rapidly growing social media presence.

Successfully balanced the demands of a full-time university curriculum with the creation of daily viral content, demonstrating strong time management and entrepreneurial drive.