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Alix EarleAlix Earle

Alix Earle

Content Creator / Influencer / Host of Hot Mess Podcast

Alix Earle is a prominent American content creator and influencer who rose to fame on TikTok with her "Get Ready With Me" videos and candid storytelling. Her product recommendations, particularly in beauty and skincare, frequently lead to product sell-outs, establishing her as a major trendsetter. She is also the host of the podcast "Hot Mess."

US
InstagramInstagram5.3M
TikTokTikTok8.2M
YouTubeYouTube298K
TwitterTwitterN/A
BeautyLifestyleFashion
8.2M
TikTok Followers
5.3M
Instagram Followers
4.1%
Instagram Engagement
298K
YouTube Subscribers
Search More

Recent Content

girls trip ✌🏼girls trip ✌🏼
girls trip ✌🏼

girls trip ✌🏼

2025-12-21
411.8K likes
View
FIREWORKS are you kidding me 😭😭😭FIREWORKS are you kidding me 😭😭😭
FIREWORKS are you kidding me 😭😭😭

FIREWORKS are you kidding me 😭😭😭

2025-12-16
320.2K likes
View
Just ranting over here 😃Just ranting over here 😃
Just ranting over here 😃

Just ranting over here 😃

2025-12-16
84.4K likes
View
Packing a little extra strength for my birthday trip ❤️ Can always count on @aveenous Skin Relief MoPacking a little extra strength for my birthday trip ❤️ Can always count on @aveenous Skin Relief Mo
Packing a little extra strength for my birthday trip ❤️ Can always count on @aveenous Skin Relief Mo

Packing a little extra strength for my birthday trip ❤️ Can always count on @aveenous Skin Relief Moisturizing Lotion and Healing Ointment to strengthen and moisturize my skin #aveenopartner #GSWM

2025-12-16
25.3K likes
View
Quite the turn around from crying on the couch for 12 hrs yesterdayQuite the turn around from crying on the couch for 12 hrs yesterday
Quite the turn around from crying on the couch for 12 hrs yesterday

Quite the turn around from crying on the couch for 12 hrs yesterday

2025-12-16
193.3K likes
View

Career

C
Career

Content Creator & Influencer

2023 - Present
Podcast Host
Launched the "Hot Mess" podcast, quickly gaining traction and expanding her brand beyond short-form video content. This move solidified her position as a major lifestyle and beauty voice in the digital space.
Content Creation & Brand Partnerships
Continued to dominate TikTok and Instagram with "Get Ready With Me" (GRWM) videos, driving significant product sell-outs for various beauty and fashion brands. Maintained high engagement by sharing authentic, relatable content.
Talent Representation
Signed with United Talent Agency (UTA), formalizing her professional representation and securing high-profile brand deals and media opportunities.
C
Career

Emerging Influencer

2022 - 2023
Viral Breakthrough
Gained massive viral popularity on TikTok, particularly in late 2022, through her candid and relatable "Get Ready With Me" videos, often filmed while she was a student at the University of Miami.
Establishing Digital Presence
Began leveraging her growing platform to share beauty routines, product recommendations, and lifestyle vlogs, establishing her signature "It-girl" glam aesthetic. Her recommendations frequently led to products selling out.
E
Education

Marketing Major

2019 - 2023
Academic Achievement
Completed her Bachelor of Science in Business Administration, specializing in Marketing, while simultaneously managing her rapidly growing social media presence.
Student Life & Content Creation
Successfully balanced the demands of a full-time university curriculum with the creation of daily viral content, demonstrating strong time management and entrepreneurial drive.

Skills

Core competencies in content creation, brand partnership, and audience engagement that drive viral trends.

Creative & Content Skills
Content StrategyVideo ProductionAuthentic StorytellingTrend ForecastingProduct Review
Business & Marketing
Brand PartnershipsInfluencer MarketingAudience EngagementSocial Media AnalyticsMonetization

Domains

Primary

Beauty & Cosmetics, Skincare, Fashion, Lifestyle, Wellness

Secondary

Social Media Trends, Digital Entertainment, E-commerce

Tags

Personality

Candid, Authentic, Relatable, High-Energy, Trendsetter

Focus

Beauty, Lifestyle, Storytelling, Product Recommendations

Audience Metrics

Top Countries
Top Cities
Age Distribution
Gender
US (79.3%)
New York (8.2%)
25-34 (53.4%)
Male (24.7%)
CA (2.5%)
Los Angeles (4.9%)
18-24 (26.6%)
Female (75.3%)
MX (2.2%)
Miami (4.9%)
35-54 (12.1%)
-
GB (2.0%)
Miami Beach (4.2%)
-
-

Social Metrics

Instagram

5.3M followers, 4.1% engagement

YouTube

298K subscribers

TikTok

8.2M followers

Facebook

36.5K followers

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