Nikkie de Jager

Served as the first-ever Global Artistry Advisor for Marc Jacobs Beauty, leveraging her massive online reach and makeup expertise to influence product development and brand messaging.

Collaborated closely with the brand's creative teams on various campaigns and product launches, bringing a creator's perspective to a major luxury beauty house.

Gained massive online popularity in 2015 with the viral "The Power of MAKEUP!" video, which challenged beauty standards and promoted makeup as a tool for self-empowerment.

Built one of the world's most popular beauty YouTube channels, NikkieTutorials, amassing millions of subscribers and billions of views through consistent, high-quality makeup tutorials and reviews.

Executed numerous high-profile collaborations, including doing makeup for celebrities like Lady Gaga and Adele, significantly expanding her mainstream media presence.