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Nikkie de Jager

Nikkie de Jager

Beauty Creator / Founder / Nimya

CountryNetherlands
Known ForBeauty, Makeup, YouTuber, Entrepreneur
Instagram19.0M
YouTube13.9M
TikTok9.1M
Twitter1.9M
BeautyMakeup ArtistContent Creator
Community Size
45.1M
Instagram Followers
19.0M
YouTube Subscribers
15.0M
TikTok Likes
283.9M
Search More

About Nikkie de Jager

Nikkie de Jager, known online as NikkieTutorials, is a Dutch make-up artist and beauty content creator who rose to global fame in 2015 with her "The Power of Makeup" video. She is the founder of her own beauty brand, Nimya, and is celebrated for her empowering approach to makeup, encouraging viewers to use it for self-expression without boundaries.

Career

Nimya by NikkieTutorials
Nimya by NikkieTutorials

Founder & Curator

2020 - Present
Brand Strategy & Curation

As the founder and curator, Nikkie guides the brand with over 15 years of beauty expertise. Nimya focuses on skin-prep products and has expanded into colored cosmetics, reflecting Nikkie's philosophy of 'no rules' in makeup.

Entrepreneurial Launch

Successfully launched a beauty brand that translates her extensive experience as a makeup artist and content creator into a product line. The brand is built on the core belief that makeup should be fun and empowering.

Marc Jacobs Beauty
Marc Jacobs Beauty

Global Artistry Advisor

Jan 2019 - 2020
Global Artistry Advisor

Served as the first-ever Global Artistry Advisor for Marc Jacobs Beauty, leveraging her massive online reach and makeup expertise to influence product development and brand messaging.

Brand Collaboration & Influence

Collaborated closely with the brand's creative teams on various campaigns and product launches, bringing a creator's perspective to a major luxury beauty house.

NikkieTutorials (YouTube/Social Media)
NikkieTutorials (YouTube/Social Media)

Beauty Creator & Makeup Artist

2008 - Present
Viral Content Creation

Gained massive online popularity in 2015 with the viral "The Power of MAKEUP!" video, which challenged beauty standards and promoted makeup as a tool for self-empowerment.

Content Strategy & Growth

Built one of the world's most popular beauty YouTube channels, NikkieTutorials, amassing millions of subscribers and billions of views through consistent, high-quality makeup tutorials and reviews.

Celebrity Collaborations

Executed numerous high-profile collaborations, including doing makeup for celebrities like Lady Gaga and Adele, significantly expanding her mainstream media presence.

Skills

Core creative, technical, and professional competencies inferred from her career as a global beauty creator and brand founder.

Creative & Technical Skills

Makeup Artistry

Beauty Product Review

Video Production

Content Strategy

Digital Storytelling

Trend Forecasting

Business & Leadership

Brand Building

Entrepreneurship

Product Development

Social Media Marketing

Audience Engagement

Public Speaking

Platform Expertise

YouTube Optimization

Instagram Content Creation

TikTok Trends

Multi-Platform Management

Domains

Primary

Beauty & Cosmetics, Digital Media, E-commerce, Fashion & Lifestyle

Secondary

Entrepreneurship, Entertainment, LGBTQ+ Advocacy

Tags

Personality

Empowering, Authentic, Glamorous, Humorous, Candid, Relatable

Focus

Makeup Tutorials, Product Testing, Brand Founder, Global Influence

Recent Content

temporary GLITTER eye tattoos?! 🫢👀✨temporary GLITTER eye tattoos?! 🫢👀✨
temporary GLITTER eye tattoos?! 🫢👀✨

temporary GLITTER eye tattoos?! 🫢👀✨

2025-12-22
65.5K
View
Bringing you a HUGE giveaway with @tetris_block_party just in time for Christmas! 🎁🎅🏻❤️

Tetris BlocBringing you a HUGE giveaway with @tetris_block_party just in time for Christmas! 🎁🎅🏻❤️

Tetris Bloc
Bringing you a HUGE giveaway with @tetris_block_party just in time for Christmas! 🎁🎅🏻❤️ Tetris Bloc

Bringing you a HUGE giveaway with @tetris_block_party just in time for Christmas! 🎁🎅🏻❤️ Tetris Block Party are hosting an unmissable in-game tournament in the Netherlands RIGHT NOW called #TetrisBloc

2025-12-20
4.7K likes
View
come get my nails done with me 💅🏻🌸🍓✨ by my forever favorite @electanailart 💕come get my nails done with me 💅🏻🌸🍓✨ by my forever favorite @electanailart 💕
come get my nails done with me 💅🏻🌸🍓✨ by my forever favorite @electanailart 💕

come get my nails done with me 💅🏻🌸🍓✨ by my forever favorite @electanailart 💕

2025-12-15
50.9K likes
View
we’re breaking the clean girl aesthetic curse! 😮‍💨💕 everyone say THANK YOU @sophiasinot & @zaralarsswe’re breaking the clean girl aesthetic curse! 😮‍💨💕 everyone say THANK YOU @sophiasinot & @zaralarss
we’re breaking the clean girl aesthetic curse! 😮‍💨💕 everyone say THANK YOU @sophiasinot & @zaralarss

we’re breaking the clean girl aesthetic curse! 😮‍💨💕 everyone say THANK YOU @sophiasinot & @zaralarsson 🙌🏻🌈✨

2025-12-08
171.8K likes
View
a matte lipstick that becomes GLITTERY?! 🫢a matte lipstick that becomes GLITTERY?! 🫢
a matte lipstick that becomes GLITTERY?! 🫢

a matte lipstick that becomes GLITTERY?! 🫢

2025-12-03
3.6M
View
me trying a DIOR product.. AGAIN? what is HAPPENING?! 🫨 @makeupergirl_me trying a DIOR product.. AGAIN? what is HAPPENING?! 🫨 @makeupergirl_
me trying a DIOR product.. AGAIN? what is HAPPENING?! 🫨 @makeupergirl_

me trying a DIOR product.. AGAIN? what is HAPPENING?! 🫨 @makeupergirl_

2025-12-03
164.6K likes
View

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