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Mark Read

Mark Read

Chairman / Kantar Media / Former Chief Executive Officer / WPP

CountryUnited Kingdom
EducationMBA, INSEAD
Known ForMarketing Strategy, Digital Strategy, Digital Marketing, Start-ups, E-commerce
Twitter15.5K
LinkedIn30.3K
EntrepreneurshipBusiness
WPP Tenure
30+ Years
LinkedIn Followers
30.3K
Twitter Followers
15.5K
CEO Tenure (WPP)
7 Years
Search More

About Mark Read

Mark Read is a prominent figure in the advertising and marketing industry, best known for his tenure as the Chief Executive Officer of WPP, one of the world's largest marketing and communications services groups. He spent over 30 years at WPP, holding various strategic roles including CEO of Wunderman and Director of Strategy. Following his departure from WPP at the end of 2025, he was appointed as the Chairman of the board at Kantar Media, a media measurement and analytics business.

Career

WPP
WPP

Chief Executive Officer

Sep 2018 - Aug 2025
Position

Chief Executive Officer

WPP
WPP

Chief Operating Officer

Apr 2018 - Sep 2018
Position

Chief Operating Officer

Wunderman
Wunderman

CEO

Jan 2015 - Sep 2018
Position

CEO

WPP
WPP

Board Member, WPP

Aug 2006 - Jan 2015
Responsibilities

Parent company to agencies including Blue State Digital, F.biz, Rockfish and POSSIBLE and to technology companies, 24/7 Media and Acceleration. Investor in Buddy Media, eCommera, Say Media, Omniture and Visible World. Board Member, WPP

WPP
WPP

Director of Strategy

Sep 2002 - Nov 2012
Responsibilities

Executive Director, WPP since 2005. Responsible for Group's strategic direction and key initiatives including developing relations with key clients and coordinating cross-WPP initiatives . Director of Strategy

WPP Digital
WPP Digital

CEO

Apr 2006 - Jan 2015
Position

CEO

WebRewards
WebRewards

Joint CEO and Founder

Aug 1999 - Sep 2001
Responsibilities

Founded WebRewards as a start-up in the online loyalty business in conjunction with webmiles, subsequently sold to Bertelsmann.

Booz & Company
Booz & Company

Principal, Media and Entertainment Practice

Sep 1995 - Aug 1999
Position

Principal, Media and Entertainment Practice

WPP
WPP

Corporate Development Manager

Sep 1989 - Jun 1995
Position

Corporate Development Manager

Education

INSEAD
INSEAD

Master of Business Administration (MBA)

1993 - 1993
Field of Study

Master of Business Administration (MBA)

Harvard University
Harvard University

Henry Fellowship

1988 - 1989
Field of Study

Henry Fellowship

University of Cambridge
University of Cambridge

Master of Arts (MA)

1985 - 1988
Field of Study

Master of Arts (MA) - Economics

Skills

Core professional competencies in marketing, digital transformation, and executive leadership.

Leadership & Strategy

Strategic Planning

Executive Leadership

Business Transformation

M&A and Corporate Development

Global Operations

Change Management

Marketing & Digital

Marketing Strategy

Digital Strategy

Digital Marketing

Integrated Marketing

Online Advertising

E-commerce

Social Media Marketing

Business & Finance

Start-ups

Venture Investment

Business Analytics

Media Measurement

Data-Driven Decision Making

Domains

Primary

Advertising & Marketing Services, Media Measurement, Digital Transformation

Secondary

Global Business Management, E-commerce, Consulting

Tags

Personality

Strategic, Visionary, Results-Oriented, Transformational Leader

Focus

Digital Innovation, Global Scale, Corporate Strategy, Future of Advertising

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Frequently Asked Questions

Mark Read is a former WPP Chief Executive Officer and current Chairman of Kantar Media, known for his three-decade tenure in the marketing and communications industry.

What is Mark Read's role at Kantar Media?

He was appointed Chairman of the board at Kantar Media following his departure from WPP at the end of 2025.

How long was Mark Read CEO of WPP?

Mark Read served as the Chief Executive Officer of WPP for approximately seven years, from September 2018 until August 2025.

How many years did Mark Read spend at WPP?

He spent over 30 years at WPP, holding various strategic roles before and during his tenure as CEO.

Was Mark Read CEO of Wunderman?

Yes, prior to becoming WPP CEO, he served as the Chief Executive Officer of Wunderman from January 2015 to September 2018.

Which universities did Mark Read attend?

He attended the University of Cambridge, and also holds degrees from INSEAD and Harvard University.

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