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Mark Read

Mark Read

Former Chief Executive Officer / WPP / Current Chairman / Kantar Media

Mark Read is a prominent figure in the advertising and marketing industry, best known for his tenure as the Chief Executive Officer of WPP, one of the world's largest advertising groups. He led the company through a challenging period of transformation, focusing on digital, data, and technology. Having been with WPP since 1989, he has a deep history with the company, including roles as CEO of WPP Digital and Wunderman. He is set to step down as CEO at the end of 2025.

MBA, INSEAD
United Kingdom
TwitterTwitter15.5K
LinkedInLinkedIn30.3K
EntrepreneurshipBusiness
7 Years
WPP CEO Tenure
30.3K
LinkedIn Followers
15.5K
Twitter Followers
1989
WPP Start Year
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Career

WPP
WPP

Chief Executive Officer

Sep 2018 - Aug 2025
Position
Chief Executive Officer
WPP
WPP

Chief Operating Officer

Apr 2018 - Sep 2018
Position
Chief Operating Officer
Wunderman
Wunderman

CEO

Jan 2015 - Sep 2018
Position
CEO
WPP
WPP

Board Member, WPP

Aug 2006 - Jan 2015
Responsibilities
Parent company to agencies including Blue State Digital, F.biz, Rockfish and POSSIBLE and to technology companies, 24/7 Media and Acceleration. Investor in Buddy Media, eCommera, Say Media, Omniture and Visible World.
WPP
WPP

Director of Strategy

Sep 2002 - Nov 2012
Responsibilities
Executive Director, WPP since 2005. Responsible for Group's strategic direction and key initiatives including developing relations with key clients and coordinating cross-WPP initiatives .
WPP Digital
WPP Digital

CEO

Apr 2006 - Jan 2015
Position
CEO
WebRewards
WebRewards

Joint CEO and Founder

Aug 1999 - Sep 2001
Responsibilities
Founded WebRewards as a start-up in the online loyalty business in conjunction with webmiles, subsequently sold to Bertelsmann.
Booz & Company
Booz & Company

Principal, Media and Entertainment Practice

Sep 1995 - Aug 1999
Position
Principal, Media and Entertainment Practice
WPP
WPP

Corporate Development Manager

Sep 1989 - Jun 1995
Position
Corporate Development Manager

Education

INSEAD
INSEAD

Master of Business Administration (MBA)

1993 - 1993
Field of Study
Master of Business Administration (MBA)
Harvard University
Harvard University

Henry Fellowship

1988 - 1989
Field of Study
Henry Fellowship
Cambridge University
Cambridge University

Master of Arts (MA)

1985 - 1988
Field of Study
Master of Arts (MA) - Economics

Skills

Core professional and strategic competencies developed over decades of leadership in the global advertising and marketing industry.

Strategy & Business
Strategic PlanningDigital TransformationCorporate StrategyBusiness DevelopmentM&A and Investment
Leadership & Management
Executive LeadershipTeam ManagementOrganizational RestructuringStakeholder ManagementBoard Governance

Domains

Primary

Advertising & Marketing Services, Digital Media, Global Communications, MarTech

Secondary

Corporate Strategy, Management Consulting, Online Loyalty Programs, Technology Investment

Tags

Personality

Visionary, Strategic, Results-Oriented, Experienced Executive, Global Leader

Focus

Digital Transformation, Creativity, Data-Driven, Future of Advertising

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