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Lauren Giraldo

Lauren Giraldo

Content Creator / Fitness Influencer

CountryUnited States
Known ForFitness, Lifestyle, Fashion, 12-3-30 Workout
TikTok655.3K
Instagram942.6K
YouTube1.1M
Fashion
Community Size
3.2M
YouTube Views
134.3M
TikTok Likes
51.8M
TikTok Videos
1.0K
Search More

About Lauren Giraldo

Lauren Giraldo is a prominent content creator and fitness influencer, best known for popularizing the "12-3-30" treadmill workout on TikTok. Her content focuses on lifestyle, fashion, and fitness, sharing her journey as a mother and wife. She has built a significant community across platforms, particularly on Instagram and YouTube, where she posts hauls, get-ready-with-me videos, and product reviews.

Career

Self-Employed/Influencer
Self-Employed/Influencer

Content Creator & Fitness Influencer

2014 - Present
Viral Fitness Trend Creator

Spearheaded the creation and consistent promotion of the "12-3-30" treadmill workout, which gained massive viral traction across TikTok and Instagram, becoming a globally recognized fitness trend. The routine involves walking on a treadmill at a 12% incline, 3 mph speed, for 30 minutes.

Content Strategy & Brand Building

Leveraged a significant social media following (655.2K followers on TikTok with 51.8M likes) to build a personal brand focused on achievable fitness, lifestyle, fashion, and body positivity.

Influencer Marketing & Partnerships

Secured brand partnerships and collaborations, including a notable collaboration with Dossier, demonstrating commercial success and influence in the fashion and lifestyle sectors.

Skills

Core professional competencies inferred from her role as a top-tier content creator and the viral success of the '12-3-30' workout.

Content Creation & Marketing

Content Strategy

Video Production

Audience Engagement

Multi-Platform Management

Brand Storytelling

Fitness & Wellness

Fitness Training

Health & Wellness Education

Workout Program Design

Body Positivity Advocacy

Business & Partnerships

Brand Partnerships

Product Review & Endorsement

Affiliate Marketing

Negotiation

Personal & Soft Skills

Authenticity

Community Building

Relatability

Time Management (Motherhood)

Domains

Primary

Fitness & Wellness, Lifestyle, Fashion & Beauty

Secondary

Motherhood & Family, Home & Decor, Consumer Goods (CPG)

Tags

Personality

Authentic, Relatable, Energetic, Latina, Skincare Obsessed

Focus

Fitness, Lifestyle, Motherhood, Viral Content, Health Journey

Recent Content

there’s no place like home!! who am I seeing at the @twelvethreethirty walk tomorrow?!there’s no place like home!! who am I seeing at the @twelvethreethirty walk tomorrow?!
there’s no place like home!! who am I seeing at the @twelvethreethirty walk tomorrow?!

there’s no place like home!! who am I seeing at the @twelvethreethirty walk tomorrow?!

2026-01-18
162 likes
View
I’m moving to miami!!!!!!!!!I’m moving to miami!!!!!!!!!
I’m moving to miami!!!!!!!!!

I’m moving to miami!!!!!!!!!

2026-01-17
11.1K likes
View
#VitalPartner Start simple!! @vitalproteins ready to drink collagen & protein shake makes fueling ea#VitalPartner Start simple!! @vitalproteins ready to drink collagen & protein shake makes fueling ea
#VitalPartner Start simple!! @vitalproteins ready to drink collagen & protein shake makes fueling ea

#VitalPartner Start simple!! @vitalproteins ready to drink collagen & protein shake makes fueling easy and yummy 😋

2026-01-16
703 likes
View
Miami 🌴✨ your excuse to put on a cute outfit and get outside is HERE…this Sunday January 18!!! Can’tMiami 🌴✨ your excuse to put on a cute outfit and get outside is HERE…this Sunday January 18!!! Can’t
Miami 🌴✨ your excuse to put on a cute outfit and get outside is HERE…this Sunday January 18!!! Can’t

Miami 🌴✨ your excuse to put on a cute outfit and get outside is HERE…this Sunday January 18!!! Can’t wait to hang out with you 🥰

2026-01-16
1.2K likes
View
2016…you had to be there #maniquinechallenge2016…you had to be there #maniquinechallenge
2016…you had to be there #maniquinechallenge

2016…you had to be there #maniquinechallenge

2026-01-16
14.3K likes
View
the truth about my weight gain...vlogthe truth about my weight gain...vlog
the truth about my weight gain...vlog

Did you miss me? Because I missed you! Took a much needed rest and I’m feeling centered, refreshed, and better than ever. Let’s get into it. I gained some weight while dedicating a couple months to yo

2026-01-15
61.4K
View

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Frequently Asked Questions

Lauren Giraldo is a content creator and fitness influencer known for the "12-3-30" workout, with a community of 3.2 million followers across major platforms.

What is Lauren Giraldo's "12-3-30" workout?

It is a treadmill routine popularized by Giraldo on TikTok, involving a 12% incline, 3.0 mph speed, for 30 minutes.

How many followers does Lauren Giraldo have?

Her total community size across TikTok, Instagram, and YouTube is approximately 3.2 million followers and subscribers.

What content does Lauren Giraldo post on YouTube?

Her YouTube content focuses on lifestyle, fashion hauls, get-ready-with-me videos, and product reviews.

When did Lauren Giraldo start content creation?

She has been self-employed as a content creator and influencer since 2014.

Which platform has Lauren Giraldo's largest audience?

Her largest audience is on YouTube, where she has 1.1 million subscribers.

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