there’s no place like home!! who am I seeing at the @twelvethreethirty walk tomorrow?!
About Lauren Giraldo
Lauren Giraldo is a prominent content creator and fitness influencer, best known for popularizing the "12-3-30" treadmill workout on TikTok. Her content focuses on lifestyle, fashion, and fitness, sharing her journey as a mother and wife. She has built a significant community across platforms, particularly on Instagram and YouTube, where she posts hauls, get-ready-with-me videos, and product reviews.
Career

Content Creator & Fitness Influencer
Spearheaded the creation and consistent promotion of the "12-3-30" treadmill workout, which gained massive viral traction across TikTok and Instagram, becoming a globally recognized fitness trend. The routine involves walking on a treadmill at a 12% incline, 3 mph speed, for 30 minutes.
Leveraged a significant social media following (655.2K followers on TikTok with 51.8M likes) to build a personal brand focused on achievable fitness, lifestyle, fashion, and body positivity.
Secured brand partnerships and collaborations, including a notable collaboration with Dossier, demonstrating commercial success and influence in the fashion and lifestyle sectors.
Skills
Core professional competencies inferred from her role as a top-tier content creator and the viral success of the '12-3-30' workout.
Content Strategy
Video Production
Audience Engagement
Multi-Platform Management
Brand Storytelling
Fitness Training
Health & Wellness Education
Workout Program Design
Body Positivity Advocacy
Brand Partnerships
Product Review & Endorsement
Affiliate Marketing
Negotiation
Authenticity
Community Building
Relatability
Time Management (Motherhood)
Domains
Fitness & Wellness, Lifestyle, Fashion & Beauty
Motherhood & Family, Home & Decor, Consumer Goods (CPG)
Tags
Authentic, Relatable, Energetic, Latina, Skincare Obsessed
Fitness, Lifestyle, Motherhood, Viral Content, Health Journey
Recent Content
I’m moving to miami!!!!!!!!!
#VitalPartner Start simple!! @vitalproteins ready to drink collagen & protein shake makes fueling easy and yummy 😋
Miami 🌴✨ your excuse to put on a cute outfit and get outside is HERE…this Sunday January 18!!! Can’t wait to hang out with you 🥰
2016…you had to be there #maniquinechallenge


Did you miss me? Because I missed you! Took a much needed rest and I’m feeling centered, refreshed, and better than ever. Let’s get into it. I gained some weight while dedicating a couple months to yo
Frequently Asked Questions
Lauren Giraldo is a content creator and fitness influencer known for the "12-3-30" workout, with a community of 3.2 million followers across major platforms.
What is Lauren Giraldo's "12-3-30" workout?
How many followers does Lauren Giraldo have?
Her total community size across TikTok, Instagram, and YouTube is approximately 3.2 million followers and subscribers.
What content does Lauren Giraldo post on YouTube?
Her YouTube content focuses on lifestyle, fashion hauls, get-ready-with-me videos, and product reviews.
When did Lauren Giraldo start content creation?
She has been self-employed as a content creator and influencer since 2014.
Which platform has Lauren Giraldo's largest audience?
Her largest audience is on YouTube, where she has 1.1 million subscribers.








