Founding Under Armour
Founder of Under Armour in 1996, growing it into a global sportswear giant.
Executive Chairman and Brand Chief / Under Armour
Kevin Plank is the founder and executive chairman of Under Armour, the global sportswear, footwear, and accessories manufacturer based in Baltimore, Maryland. A former University of Maryland football player, he founded the company in 1996 with the goal of creating a better, sweat-wicking T-shirt for athletes. Under his leadership, Under Armour grew from a simple idea into a multi-billion dollar global brand, challenging industry giants like Nike. He currently serves as the Executive Chairman and Brand Chief, having previously been the CEO and President.
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Founder, President & CEO
Founder of Under Armour in 1996, growing it into a global sportswear giant.
Currently serves as the Executive Chairman and Brand Chief, having also returned as CEO in 2024.
A former University of Maryland football player who conceived the idea for performance base layers.
Leads a global company with over 14,000 employees and total revenues exceeding $5 billion.
Kevin Plank is an American entrepreneur best known as the founder of Under Armour. His career is defined by his vision to create innovative athletic apparel and his long-standing leadership in the sports and retail industries.
The “Game Ball of Gratitude.” So much to be thankful for on this great American holiday 🦃🍽️🍁but I can’t help but think back to a recent fall day @underarmour Sports House when we hosted @maplewoodfoot
View20yrs public since ringing the bell on Nov 18, 2005 for @underarmour…and can’t think of a prouder way to honor this journey than the work our #sqUAd did to build the 2025 @navyfb uniforms for the upco
ViewPro tip: sometimes 26yds in life remembers like 60yds… 🙌 Thanks for pointing out that mild (Al Bundy’ism) #glorydays of mine @stjohnschs prez, #KevinHaley!!🤣 Honored to be inducted into Washington D
ViewToday marks a full circle moment for both @underarmour & @gtathletics. As the first university to purchase our product back in 1996, the Yellow Jackets - and equipment manager Tom Conner - hold a spec
ViewBaltimore has always been my heart ❤️ When my brother Scott @j.s.plank and I set out to create Sagamore Pendry, it was meant as a love letter to this city…its beauty, its views, and its ambition. Balt
ViewArmour Day 2025 was in a word…electric ⚡️ My favorite day of the year did not disappoint and was full of star power thanks to @underarmour athletes @stephencurry30 & @jordanspieth 🙌 As is tradition,
ViewWhat a thrill to represent #TeamUA today by throwing out the first pitch at the @underarmour Next All America 🇺🇸baseball game @ Camden Yards⚾️ Congrats to all those that participated and big shoutout
ViewKevin Plank’s dad taught him this simple lesson—and it became the heart of Under Armour. #underarmour #father #fatherhood
ViewGreat to spend time this week with @dickssportinggoods Chairman #EdStack and @carnegiemellon @teppercmu MBA entrepreneurship students talking shop…. What a great journey you have in front of you and m
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