Executive Chairman and Brand Chief / Under Armour
Kevin Plank is the founder and executive chairman of Under Armour, the global sportswear, footwear, and accessories manufacturer based in Baltimore, Maryland. A former University of Maryland football player, he founded the company in 1996 with the goal of creating a better, sweat-wicking T-shirt for athletes. Under his leadership, Under Armour grew from a simple idea into a multi-billion dollar global brand, challenging industry giants like Nike. He currently serves as the Executive Chairman and Brand Chief, having previously been the CEO and President.
Founder, President & CEO
Founder, President & CEO
N/A
Founder of Under Armour in 1996, growing it into a global sportswear giant.
Currently serves as the Executive Chairman and Brand Chief, having also returned as CEO in 2024.
A former University of Maryland football player who conceived the idea for performance base layers.
Leads a global company with over 14,000 employees and total revenues exceeding $5 billion.
Kevin Plank is an American entrepreneur best known as the founder of Under Armour. His career is defined by his vision to create innovative athletic apparel and his long-standing leadership in the sports and retail industries.
Sports Apparel
Performance Gear
Footwear and Accessories
Connected Fitness Platform
Entrepreneurship
Global Brand Building
Executive Leadership
Brand Strategy
Innovation
Baltimore, Maryland
University of Maryland
Sagamore Ventures
Georgetown
The “Game Ball of Gratitude.” So much to be thankful for on this great American holiday 🦃🍽️🍁but I can’t help but think back to a recent fall day @underarmour Sports House when we hosted @maplewoodfoot
20yrs public since ringing the bell on Nov 18, 2005 for @underarmour…and can’t think of a prouder way to honor this journey than the work our #sqUAd did to build the 2025 @navyfb uniforms for the upco
Pro tip: sometimes 26yds in life remembers like 60yds… 🙌 Thanks for pointing out that mild (Al Bundy’ism) #glorydays of mine @stjohnschs prez, #KevinHaley!!🤣 Honored to be inducted into Washington D
Today marks a full circle moment for both @underarmour & @gtathletics. As the first university to purchase our product back in 1996, the Yellow Jackets - and equipment manager Tom Conner - hold a spec
Baltimore has always been my heart ❤️ When my brother Scott @j.s.plank and I set out to create Sagamore Pendry, it was meant as a love letter to this city…its beauty, its views, and its ambition. Balt
Armour Day 2025 was in a word…electric ⚡️ My favorite day of the year did not disappoint and was full of star power thanks to @underarmour athletes @stephencurry30 & @jordanspieth 🙌 As is tradition,
What a thrill to represent #TeamUA today by throwing out the first pitch at the @underarmour Next All America 🇺🇸baseball game @ Camden Yards⚾️ Congrats to all those that participated and big shoutout
Kevin Plank’s dad taught him this simple lesson—and it became the heart of Under Armour. #underarmour #father #fatherhood
Great to spend time this week with @dickssportinggoods Chairman #EdStack and @carnegiemellon @teppercmu MBA entrepreneurship students talking shop…. What a great journey you have in front of you and m
