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© 2025 SUPERLINEAR TECHNOLOGY PTE. LTD. All rights reserved
Kayla Itsines

Kayla Itsines

Co-founder & Global Fitness Leader / SWEAT

CountryAustralia
Known ForFitness Trainer, Entrepreneur, BBG, Health & Wellness
Instagram15.6M
Twitter326.4K
FitnessBody Shaping
Instagram Followers
15.6M
Workouts Completed
135M+
App Downloads
30M+
YouTube Followers
416K
Search More

About Kayla Itsines

Kayla Itsines is an Australian personal trainer, author, and entrepreneur, best known for her "Bikini Body Guide" (BBG) and as the co-founder of the fitness app SWEAT. She has built a massive global community by providing high-intensity, plyometric training sessions designed to help women achieve confidence and fitness goals. Her programs have resulted in over 135 million completed workouts and 30 million app downloads worldwide.

Career

KAYLA ITSINES BIKINI BODY GUIDE LTD
KAYLA ITSINES BIKINI BODY GUIDE LTD

Principal CEO

-
Position

Principal CEO

Skills

Core technical and professional competencies inferred from her role as a global fitness leader, entrepreneur, and content creator.

Fitness & Wellness Expertise

High-Intensity Training (HIIT)

Plyometric Training

Bodyweight Exercises

Strength Training

Post-Pregnancy Fitness

Nutrition & Meal Planning

Digital & Marketing Skills

Community Building

Digital Content Creation

Social Media Marketing (15.6M followers)

Audience Engagement

Podcast Interviewing

Brand Partnerships

Business & Leadership

Entrepreneurship

Product Development (SWEAT App)

Strategic Planning

Team Management

Business Development

Global Brand Scaling

Domains

Primary

Digital Fitness & Apps, Health & Wellness, High-Intensity Training (HIIT)

Secondary

E-commerce, Lifestyle, Women's Empowerment

Tags

Personality

Motivational, Authentic, Community-Focused, Resilient, Energetic

Focus

Women's Fitness, Postpartum Journey, Body Confidence, Healthy Lifestyle

Recent Content

SAVE IT. Glutes & core >>>

🤎 Sumo Deadlift, 10 reps
🤎 Curtsey Lunge, 20 reps (10 each side)
🤎 WeighSAVE IT. Glutes & core >>>

🤎 Sumo Deadlift, 10 reps
🤎 Curtsey Lunge, 20 reps (10 each side)
🤎 Weigh
SAVE IT. Glutes & core >>> 🤎 Sumo Deadlift, 10 reps 🤎 Curtsey Lunge, 20 reps (10 each side) 🤎 Weigh

SAVE IT. Glutes & core >>> 🤎 Sumo Deadlift, 10 reps 🤎 Curtsey Lunge, 20 reps (10 each side) 🤎 Weighted Hyperextension, 12 reps 🤎 Banded Glute Kickback, 60 sec (30 each side) 🤎 Banded Glute Crossover,

2026-01-08
2.9K likes
View
To the mum in the newborn fog, wondering if her body will ever feel like hers again. 
It will, trustTo the mum in the newborn fog, wondering if her body will ever feel like hers again. 
It will, trust
To the mum in the newborn fog, wondering if her body will ever feel like hers again. It will, trust

To the mum in the newborn fog, wondering if her body will ever feel like hers again. It will, trust me. You are not behind. You are healing. To the mum who’s back in the gym and finally feeling st

2026-01-07
6.7K likes
View
Over 43 million people follow her on just her personal account and of those followers … 98% of them Over 43 million people follow her on just her personal account and of those followers … 98% of them
Over 43 million people follow her on just her personal account and of those followers … 98% of them

Over 43 million people follow her on just her personal account and of those followers … 98% of them are women! When I started @howdoipodcast I knew I had to get @kayla_itsines on to talk about commu

2026-01-07
788 likes
View
Today I realised how much being a perfectionist with an all-or-nothing mindset is affecting my abiliToday I realised how much being a perfectionist with an all-or-nothing mindset is affecting my abili
Today I realised how much being a perfectionist with an all-or-nothing mindset is affecting my abili

Today I realised how much being a perfectionist with an all-or-nothing mindset is affecting my ability to train. I was sitting at breakfast and said, “I need to go to the gym today,” along with a lis

2026-01-06
5.9K likes
View
Happy 3rd Birthday to my very well behaved son😂🥹 JAXXXYYYYYBOOOYYYY WE LOVE YOUHappy 3rd Birthday to my very well behaved son😂🥹 JAXXXYYYYYBOOOYYYY WE LOVE YOU
Happy 3rd Birthday to my very well behaved son😂🥹 JAXXXYYYYYBOOOYYYY WE LOVE YOU

Happy 3rd Birthday to my very well behaved son😂🥹 JAXXXYYYYYBOOOYYYY WE LOVE YOU

2026-01-05
9.5K likes
View
WORKOUT WITH ME!!!WORKOUT WITH ME!!!
WORKOUT WITH ME!!!

Out Now! A full raw workout straight from my Strength Program. One take. No edits. Train with me, start to finish.

2025-09-22
3.2K
View

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Frequently Asked Questions

Objective summary of Kayla Itsines' professional profile, focusing on her role as a founder and the scale of her fitness platform.

What is the Bikini Body Guide (BBG)?

BBG, or Bikini Body Guide, is a high-intensity, plyometric training program created by Kayla Itsines, designed to help women achieve fitness goals.

What is Kayla Itsines' current role at SWEAT?

She holds the title of Co-founder and Global Fitness Leader at SWEAT, the fitness application she co-founded.

How many Instagram followers does Kayla Itsines have?

As a global fitness leader, she maintains a significant social presence with over 15.6 million followers on Instagram.

How many workouts were completed via her programs?

Her training programs, delivered via the SWEAT app, have collectively resulted in over 135 million completed workouts globally.

How many times was the SWEAT app downloaded?

The SWEAT fitness app, which features her high-intensity training programs, has achieved over 30 million downloads worldwide.

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