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James Charles

James Charles

Beauty Creator / Makeup Artist / Content Creator

CountryUnited States
Known ForBeauty Creator, Makeup Artist, YouTuber, Influencer
Instagram19.8M
TikTok40.7M
BeautyMakeupContent Creator
TikTok Followers
40.7M
YouTube Followers
24.0M
TikTok Total Likes
1.6B
YouTube Avg Views
1.1M
Search More

About James Charles

James Charles is an American YouTuber and professional makeup artist who gained prominence as a beauty creator. He was the first male ambassador for CoverGirl and has built a massive following across social media platforms, particularly on TikTok and YouTube, where he shares makeup tutorials and beauty content. He is also the founder of his own beauty brand, Painted.

Career

Career
Career

Beauty Creator & Entrepreneur

2016 - Present
Content Creation & Brand Management

As a leading beauty influencer, James Charles consistently produces high-quality makeup tutorials, reviews, and challenges, maintaining a massive and highly engaged audience across multiple platforms. He focuses on innovative makeup techniques and product testing, setting trends within the digital beauty space. He also manages his personal brand and business partnerships, leveraging his social media reach for commercial success.

Entrepreneurship & Brand Launch (Painted)

He launched his own beauty brand, Painted, expanding his influence from digital content to physical products. This venture includes developing and marketing makeup products, overseeing brand strategy, and utilizing his platform for direct-to-consumer sales. The brand is a significant step in monetizing his expertise and audience.

Reality TV Host & Mentor

He hosted and judged the YouTube Originals reality competition series "Instant Influencer," mentoring aspiring beauty artists. This role demonstrated his industry authority and ability to identify and cultivate new talent, further solidifying his status as a beauty mogul.

Skills

Core technical and professional competencies in beauty, content creation, and brand management.

Creative & Beauty Skills

Makeup Artistry

Beauty Product Review

Cosmetics Application

Color Theory

Product Development

Beauty Trend Analysis

Content & Digital Skills

Video Production

Content Strategy

Audience Engagement

Social Media Marketing

YouTube Optimization

TikTok Content Creation

Business & Professional Skills

Brand Management

Entrepreneurship

Business Development

Team Collaboration

Public Speaking

Domains

Primary

Beauty & Cosmetics, Makeup Artistry, Digital Content Creation

Secondary

E-commerce, Fashion, Lifestyle, Entertainment

Tags

Personality

Visionary, Creative, Bold, Expressive, Unfiltered

Focus & Style

Beauty Education, Trendsetter, Entrepreneurial, High-Production Value

Recent Content

BRUTAL HONEST REVIEW OF HOLIDAY MAKEUP GIFT SETSBRUTAL HONEST REVIEW OF HOLIDAY MAKEUP GIFT SETS
BRUTAL HONEST REVIEW OF HOLIDAY MAKEUP GIFT SETS

I BOUGHT EVERY HOLIDAY GIFT SET SO YOU DON'T HAVE TO! Mac, Charlotte Tilbury, Benefit, Kosas, Saie, Fenty, Glossier, Summer Fridays, & SO MANY MORE! Are any of these actually worth gifting? Or are the

2025-12-20
717.8K
View
boots, that’s my ego boost 🌺☀️🌈boots, that’s my ego boost 🌺☀️🌈
boots, that’s my ego boost 🌺☀️🌈

boots, that’s my ego boost 🌺☀️🌈

2025-12-14
78.6K likes
View
My take on the @zaralarsson @sophiasinot makeup trend!! 🌺🌈☀️ using @painted.co #makeuptutorial #zaraMy take on the @zaralarsson @sophiasinot makeup trend!! 🌺🌈☀️ using @painted.co #makeuptutorial #zara
My take on the @zaralarsson @sophiasinot makeup trend!! 🌺🌈☀️ using @painted.co #makeuptutorial #zara

My take on the @zaralarsson @sophiasinot makeup trend!! 🌺🌈☀️ using @painted.co #makeuptutorial #zaralarsson #jamescharles

2025-12-13
62.8K likes
View
2+ HOUR UNEDITED MAKEUP TUTORIAL! ✂️2+ HOUR UNEDITED MAKEUP TUTORIAL! ✂️
2+ HOUR UNEDITED MAKEUP TUTORIAL! ✂️

2 HOURS WITH NO CUTS, EDITS, SOUND EFFECTS, OR MUSIC... just makeup!! Grab a drink & a snack and enjoy this highly-requested unedited makeup tutorial! 🎥 Previous Video » https://youtu.be/6rL5_0kd9V4

2025-12-13
631.8K
View
EXPOSING 2025 BEAUTY ADVENT CALENDARS 😭EXPOSING 2025 BEAUTY ADVENT CALENDARS 😭
EXPOSING 2025 BEAUTY ADVENT CALENDARS 😭

*SPOILERS AHEAD!* I opened all of the 2025 BEAUTY ADVENT CALENDARS so you know exactly what's inside! DIOR, Amazon, P. Louise, Mac, and ELF! Are any of them worth the money? Or are they all a complete

2025-12-06
1.8M
View
where did it go?where did it go?
where did it go?

where did it go?

2025-12-03
90.6K likes
View

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