James Charles

James Charles

James Charles

Beauty Creator / Makeup Artist / Content Creator

James Charles is an American YouTuber and professional makeup artist who gained prominence as a beauty creator. He was the first male ambassador for CoverGirl and has built a massive following across social media platforms, particularly on TikTok and YouTube, where he shares makeup tutorials and beauty content. He is also the founder of his own beauty brand, Painted.

United States

Instagram19.8M

TikTok40.7M

BeautyMakeupContent Creator

40.7M

TikTok Followers

24.0M

YouTube Followers

1.6B

TikTok Total Likes

1.1M

YouTube Avg Views

Recent Content

BRUTAL HONEST REVIEW OF HOLIDAY MAKEUP GIFT SETS

BRUTAL HONEST REVIEW OF HOLIDAY MAKEUP GIFT SETS

BRUTAL HONEST REVIEW OF HOLIDAY MAKEUP GIFT SETS

I BOUGHT EVERY HOLIDAY GIFT SET SO YOU DON'T HAVE TO! Mac, Charlotte Tilbury, Benefit, Kosas, Saie, Fenty, Glossier, Summer Fridays, & SO MANY MORE! Are any of these actually worth gifting? Or are the

2025-12-20

717.8K

boots, that’s my ego boost 🌺☀️🌈

boots, that’s my ego boost 🌺☀️🌈

boots, that’s my ego boost 🌺☀️🌈

boots, that’s my ego boost 🌺☀️🌈

2025-12-14

78.6K likes

My take on the @zaralarsson @sophiasinot makeup trend!! 🌺🌈☀️ using @painted.co #makeuptutorial #zara

My take on the @zaralarsson @sophiasinot makeup trend!! 🌺🌈☀️ using @painted.co #makeuptutorial #zara

My take on the @zaralarsson @sophiasinot makeup trend!! 🌺🌈☀️ using @painted.co #makeuptutorial #zara

My take on the @zaralarsson @sophiasinot makeup trend!! 🌺🌈☀️ using @painted.co #makeuptutorial #zaralarsson #jamescharles

2025-12-13

62.8K likes

2+ HOUR UNEDITED MAKEUP TUTORIAL! ✂️

2+ HOUR UNEDITED MAKEUP TUTORIAL! ✂️

2+ HOUR UNEDITED MAKEUP TUTORIAL! ✂️

2 HOURS WITH NO CUTS, EDITS, SOUND EFFECTS, OR MUSIC... just makeup!! Grab a drink & a snack and enjoy this highly-requested unedited makeup tutorial! 🎥 Previous Video » https://youtu.be/6rL5_0kd9V4

2025-12-13

631.8K

EXPOSING 2025 BEAUTY ADVENT CALENDARS 😭

EXPOSING 2025 BEAUTY ADVENT CALENDARS 😭

EXPOSING 2025 BEAUTY ADVENT CALENDARS 😭

*SPOILERS AHEAD!* I opened all of the 2025 BEAUTY ADVENT CALENDARS so you know exactly what's inside! DIOR, Amazon, P. Louise, Mac, and ELF! Are any of them worth the money? Or are they all a complete

2025-12-06

1.8M

where did it go?

where did it go?

where did it go?

where did it go?

2025-12-03

90.6K likes

BLACKING OUT FOR BLACK FRIDAY 😭

BLACKING OUT FOR BLACK FRIDAY 😭

BLACKING OUT FOR BLACK FRIDAY 😭

No description needed, title says it all. 1 like = 1 prayer 🖤 PAINTED BLACK FRIDAY & CYBER MONDAY SALES! 🛒 Shop now while supplies lasts on http://painted.co 🎥 Previous Video » https://youtu.be/VUhWa

2025-11-29

989.3K

PAINTED BLACK FRIDAY IS LIVE! 🖤 up to 50% off, only on painted.co !!!

PAINTED BLACK FRIDAY IS LIVE! 🖤 up to 50% off, only on painted.co !!!

PAINTED BLACK FRIDAY IS LIVE! 🖤 up to 50% off, only on painted.co !!!

PAINTED BLACK FRIDAY IS LIVE! 🖤 up to 50% off, only on painted.co !!!

2025-11-25

39.2K likes

COOKING A THANKSGIVING FEAST USING TIKTOK HACKS

COOKING A THANKSGIVING FEAST USING TIKTOK HACKS

COOKING A THANKSGIVING FEAST USING TIKTOK HACKS

In today's video, I cooked AN ENTIRE THANKSGIVING FEAST by following TikTok Recipes & Hacks! French Onion Mac & Cheese, Tini's Apple Cobbler, a FULL ROAST CHICKEN, & Sourdough rolls from SCRATCH! Watc

2025-11-22

1.4M

Career

C

Career

Beauty Creator & Entrepreneur

2016 - Present

Content Creation & Brand Management

As a leading beauty influencer, James Charles consistently produces high-quality makeup tutorials, reviews, and challenges, maintaining a massive and highly engaged audience across multiple platforms. He focuses on innovative makeup techniques and product testing, setting trends within the digital beauty space. He also manages his personal brand and business partnerships, leveraging his social media reach for commercial success.

Entrepreneurship & Brand Launch (Painted)

He launched his own beauty brand, Painted, expanding his influence from digital content to physical products. This venture includes developing and marketing makeup products, overseeing brand strategy, and utilizing his platform for direct-to-consumer sales. The brand is a significant step in monetizing his expertise and audience.

Reality TV Host & Mentor

He hosted and judged the YouTube Originals reality competition series "Instant Influencer," mentoring aspiring beauty artists. This role demonstrated his industry authority and ability to identify and cultivate new talent, further solidifying his status as a beauty mogul.

Creative & Beauty Skills

Makeup ArtistryBeauty Product ReviewCosmetics ApplicationColor TheoryProduct Development

Content & Digital Skills

Video ProductionContent StrategyAudience EngagementSocial Media MarketingYouTube Optimization

Domains

Primary

Beauty & Cosmetics, Makeup Artistry, Digital Content Creation

Secondary

E-commerce, Fashion, Lifestyle, Entertainment

Tags

Personality

Visionary, Creative, Bold, Expressive, Unfiltered

Focus & Style

Beauty Education, Trendsetter, Entrepreneurial, High-Production Value

Audience Metrics

Top Countries

Top Cities

Age Distribution

Gender

US (51.4%)

New York (3.6%)

25-34 (62.0%)

Male (20.2%)

BR (5.3%)

Los Angeles (3.2%)

18-24 (23.7%)

Female (79.8%)

GB (3.9%)

Chicago (1.1%)

0-17 (7.2%)

-

CA (3.7%)

London (1.0%)

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-

Social Metrics

Instagram

19.8M followers, 0.4% engagement

YouTube

0 subscribers

TikTok

40.7M followers

Twitter/X

6.7M followers

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