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Heidi Somers

Heidi Somers

CEO & Founder / Buffbunny Collection / Grounds App

CountryUnited States
EducationUniversity of Alaska Fairbanks
Known ForFitness Apparel, CEO, Entrepreneurship, Motivational Speaking, Fashion Design
Instagram1.6M
TikTok537.0K
Facebook1.1M+
FitnessEntrepreneurshipFashion
Community Size
3.0M
YouTube Views
165.3M
TikTok Likes
22.5M
Total Videos
1.2K
Search More

About Heidi Somers

Heidi Somers, widely known as Buffbunny, is a prominent fitness influencer and entrepreneur. She is the sole founder and CEO of Buffbunny Collection, a luxurious fitness apparel brand focused on designing custom-fit clothing for all body types, and is also the CEO of the Grounds App. With a large social media following, she shares her workouts, fitness tips, and personal life, promoting a balanced approach to health and fitness.

Career

Grounds App
Grounds App

Chief Executive Officer

Oct 2023 - Present
Position

Chief Executive Officer

Buffbunny Collection
Buffbunny Collection

CEO

Jan 2016 - Present
Position

CEO

Buffbunny collection
Buffbunny collection

Creative Director

Jan 2016 - Present
Position

Creative Director

Buffbunny Collection
Buffbunny Collection

Chief Executive Officer

Jan 2016 - Present
Position

Chief Executive Officer

Buffbunny Collection
Buffbunny Collection

Founder & CEO

Jan 2016 - Present
Position

Founder & CEO

Education

University of Alaska Fairbanks
University of Alaska Fairbanks
Education

N/A

Skills

Core professional competencies inferred from her roles as CEO of a major fitness apparel brand and a fitness app, as well as her extensive social media presence.

Business & Leadership

Executive Management

Business Strategy

Startup Development

International Sales

Business Management

Innovation Management

Import/Export Operations

Creative & Product

Fashion Design

Apparel Production

Creative Direction

Product Development

Brand Building

Marketing & Influence

Content Creation

Social Media Marketing

Audience Engagement

Public Speaking

Motivational Speaking

Community Development

Fitness & Wellness

Fitness Coaching

Workout Programming

Nutrition Planning

Health & Wellness

Domains

Primary

Fitness Apparel, E-commerce, Health & Wellness, Digital Fitness Apps

Secondary

Fashion & Design, Social Media Marketing, Entrepreneurship

Tags

Personality

Entrepreneurial, Visionary, Motivational, Community-Focused, Authentic

Focus

Fitness, Body Positivity, Business Growth, IVF Journey, Lifestyle

Recent Content

Getting an MRI done on my uterus so I had to take out my hair extensions lol. What do we think?!😅🥹🫶Getting an MRI done on my uterus so I had to take out my hair extensions lol. What do we think?!😅🥹🫶
Getting an MRI done on my uterus so I had to take out my hair extensions lol. What do we think?!😅🥹🫶

Getting an MRI done on my uterus so I had to take out my hair extensions lol. What do we think?!😅🥹🫶

2026-01-17
10.3K likes
View
Okay but the last slide 🤣🙌 Nights in Cancun 🌴✨
Celebrating @gabriellettongol weddingOkay but the last slide 🤣🙌 Nights in Cancun 🌴✨
Celebrating @gabriellettongol wedding
Okay but the last slide 🤣🙌 Nights in Cancun 🌴✨ Celebrating @gabriellettongol wedding

Okay but the last slide 🤣🙌 Nights in Cancun 🌴✨ Celebrating @gabriellettongol wedding

2026-01-08
20.9K likes
View
Fertility Update | Low AMH & DOR | My New DoctorFertility Update | Low AMH & DOR | My New Doctor
Fertility Update | Low AMH & DOR | My New Doctor

Follow me on social media! :) Instagram: https://www.instagram.com/Buffbunny/ Facebook: https://www.facebook.com/HeidiSomersFit X: https://twitter.com/HeidiSomers TikTok: https://www.tiktok.com/@heid

2026-01-06
38.3K
View
2025, you were a wild RIDE!
-
❄️ January: Podcast with @edmylett, friends weddings, & launched one o2025, you were a wild RIDE!
-
❄️ January: Podcast with @edmylett, friends weddings, & launched one o
2025, you were a wild RIDE! - ❄️ January: Podcast with @edmylett, friends weddings, & launched one o

2025, you were a wild RIDE! - ❄️ January: Podcast with @edmylett, friends weddings, & launched one of my fav @buffbunny_collection collections! ❤️ February: Podcast with @leilahormozi, bestie trip on

2026-01-02
6.1K likes
View
I’ve lived so many versions of myself.
Different seasons. Different mindsets. 

I’ve been the girl jI’ve lived so many versions of myself.
Different seasons. Different mindsets. 

I’ve been the girl j
I’ve lived so many versions of myself. Different seasons. Different mindsets. I’ve been the girl j

I’ve lived so many versions of myself. Different seasons. Different mindsets. I’ve been the girl just starting out… confused, inconsistent, trying to figure it all out. I’ve been the girl pushing wa

2025-12-30
6.5K likes
View
Came to NYC for a procedure, left with so much gratitude. I got to soak in Christmas lights in the cCame to NYC for a procedure, left with so much gratitude. I got to soak in Christmas lights in the c
Came to NYC for a procedure, left with so much gratitude. I got to soak in Christmas lights in the c

Came to NYC for a procedure, left with so much gratitude. I got to soak in Christmas lights in the city, see the iconic tree, and check off a bucket list dream I’ve had since I was a kid…staying at th

2025-12-27
21.0K likes
View

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Frequently Asked Questions about Heidi Somers

Objective FAQs for Heidi Somers, focusing on her dual role as a founder of Buffbunny Collection and Grounds App, and her significant social media presence.

Who founded Buffbunny Collection?

Heidi Somers is the sole founder and CEO of Buffbunny Collection, a fitness apparel brand established in January 2016.

What is Heidi Somers' role at Grounds App?

Heidi Somers is the CEO of the Grounds App, a company she launched in October 2023.

What is Buffbunny Collection's product focus?

Buffbunny Collection focuses on designing custom-fit, luxurious fitness apparel for all body types.

How large is Heidi Somers' social media following?

Heidi Somers has a combined social media following of over 3.2 million across Instagram, TikTok, and Facebook.

How many views does Buffbunny's YouTube have?

Heidi Somers' YouTube channel has accumulated over 165.3 million views across 1.2K videos.

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