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About Hailey Rhode Bieber
Hailey Rhode Bieber is an American model, media personality, and entrepreneur. She is the founder and Chief Creative Officer of the skincare brand Rhode. Known for her "glazed donut" skin aesthetic, she frequently shares her beauty and skincare routines across her social media platforms, including YouTube and Instagram, where she has a massive following.
Career
Founder, Chief Creative Officer, and Head Of Innovation
Spearheaded the development and launch of the Rhode skincare line, focusing on edited, efficacious, and intentional products that embody the brand's philosophy of simplicity and quality. Defined the brand's core aesthetic, including the highly successful "glazed donut" skin trend, which became a viral sensation and a key differentiator in the competitive beauty market. Oversaw product innovation and creative direction, ensuring authenticity and transparency in all brand communications and product formulations.
Transitioned from a successful modeling career to a full-time entrepreneur, leveraging personal brand equity and social media presence (56M+ followers on Instagram) to build a direct-to-consumer beauty business. Established the brand's identity as a masterclass in blending authenticity, simplicity, and savvy marketing, driving significant early traction and cultural relevance.
Skills
Core technical and professional competencies inferred from her role as a founder, model, and content creator.
Brand Strategy
Product Development
Creative Direction
Business Operations
Team Leadership
Skincare Formulation
Beauty Trends Analysis
Modeling
Fashion Styling
Visual Aesthetics
Content Creation
Audience Engagement
Social Media Marketing
YouTube Production
Public Speaking
Domains
Beauty & Cosmetics, Skincare, Fashion, Lifestyle
Entrepreneurship, Digital Media, Modeling
Tags
Entrepreneurial, Visionary, Authentic, Trendsetter
Minimalist Aesthetic, Glazed Donut Skin, Health & Wellness
Recent Content
best week ringing in 29 🤍🪽
little early bday celebration with @rhode 🎀
@gq MOTY ❤️


I was so excited to be back at the Met Gala this year after a few years away! Wanted to give you all a look into the process of how I got ready for the big night. Hope you all enjoy! 🤍 Thank you to Y








