Bozoma Saint John

Eve by Boz has been created to revolutionize the hair extensions industry with a unique approach that blends cultural authenticity and premium quality. The brand aims to make a difference in a sector that acutely affects Black women and women of color but has long overlooked our needs. While some might see it as superficial, it is serious for those of us who spend our hard earned money and received so little in return. Despite Black women and women of color making up 80% of the buying power, we have no say in how these products are constructed and we spend an inordinate amount of time customizing products that should be made with us in mind in the first place. The brand is committed to empowering Black women and women of color by offering wigs, bundles, and closures which are sourced from Asia, created in Ghana, and distributed globally. Additionally, the specially formulated hair care products harness the power of indigenous ingredients like baobab oil, moringa, shea butter, palm kernel oil, and rosehip. Infused into every strand of hair, these natural oils transform raw extensions into luxurious, manageable, and long-lasting products. Adding to the sensory experience, the hair care line has captivating fragrances that keep hair smelling fresh for weeks giving them a richness that reflects our origins. Eve by Boz is not just a brand; it’s a movement that celebrates the beauty, resilience, and diversity of Black women and women of color worldwide.

BA - African American Studies and English