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  1. Home
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  3. William Tunstall Pedoe
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William Tunstall-Pedoe

William Tunstall-Pedoe

CEO and Founder / UnlikelyAI

CountryUK
EducationMA, University of Cambridge
Known ForArtificial Intelligence, Entrepreneurship, Start-ups, Venture Capital, Machine Learning
Instagram388
Twitter
LinkedIn3,730
EntrepreneurshipArtificial Intelligence
LinkedIn Followers
3,730
Years in Tech
40+
Elected Fellow
Royal Academy of Engineering (2019)
Instagram Followers
388
Search More

About William Tunstall-Pedoe

William Tunstall-Pedoe is a British computer scientist, entrepreneur, and AI pioneer, best known as a senior member of the team that invented and launched Amazon Alexa. He founded Evi (originally True Knowledge), the AI startup whose technology was acquired by Amazon and became the foundation for Alexa. Currently, he is the Founder and CEO of UnlikelyAI, a deep tech startup focused on creating trustworthy and effective general AI using neuro-symbolic methods.

Career

Unlikely AI
Unlikely AI

CEO and Founder

Jan 2019 - Present
Responsibilities

UnlikelyAI is a deep tech startup working to create a world where highly intelligent automated systems enable humanity to flourish and benefit us all. We are pioneering transformative technology aimed at making Artificial Intelligence more accurate, trustworthy and safe. We are combining the fantastic opportunities created using LLMs with the trust, accuracy and explainability of symbolic/algorithmic methods, which together we call our neurosymbolic platform.

Ada Health
Ada Health

Advisor

Oct 2017 - Present
Responsibilities

Developed by a team of doctors, scientists, and engineers with the belief that every person in the world should have access to quality, personalized health information, and care.

Ada has over a million users and has ranked #1 in the Medical Category in over 130 countries including the United States, United Kingdom, Germany, China, Sweden, and Canada.

Ada is an extremely exciting business with deep technology, enormous potential and one of only a tiny number of start-ups that I have a long-term advisor relationship.

Cambridge Innovation Capital plc
Cambridge Innovation Capital plc

Member of the Advisory Panel

Apr 2017 - Present
Responsibilities

Cambridge Innovation Capital (“CIC”) combines a unique relationship with the University of Cambridge with deep financial and industry links to invest in rapidly growing intellectual property rich companies in the Cambridge Cluster.

Cambridge Angels
Cambridge Angels

Full member

Feb 2016 - Present
Responsibilities

Cambridge Angels is a group of high-net worth investors who have proven experience as successful entrepreneurs in technology and bio-technology. Members invest in and mentor high quality start-up and early-stage companies in these sectors. Members have been responsible for a large number of the “Cambridge Phenomenon” success stories over recent years.

Genius 2000 Ltd
Genius 2000 Ltd

Founder and owner

1998 - Present
Responsibilities

Genius 2000 Ltd is a limited company I have used for multiple purposes over the years.

It has previously marketed early versions of AI cryptic crossword technology. Another product, Anagram Genius, uses AI techniques to generate interesting and relevant anagrams of any text and has been used by millions of people, including Dan Brown who used it to create the anagrams that were integral to the plot of the Da Vinci Code movie and novel (my name appears in the acknowledgements of all 80 million copies sold).

Creative Destruction Lab
Creative Destruction Lab

Fellow

Nov 2019 - Nov 2022
Responsibilities

The Creative Destruction Lab is a seed-stage program for massively scalable, science and technology-based companies. The program employs an objectives-based mentoring process with the goal of maximizing equity-value creation.

Creative Destruction Lab
Creative Destruction Lab

Fellow

Jul 2016 - Apr 2020
Responsibilities

The Creative Destruction Lab (CDL) is a unique program for massively scalable technology-based ventures. It is a business incubator, associated with the University of Toronto, with two large Artificial Intelligence/Machine Learning tracks where I am focused. I am still based in the UK but am travelling to Toronto every couple of months to do what I can to help the many promising start-ups that are accepted. I also advise CDL companies remotely between meetings.

Cambridge Judge Business School
Cambridge Judge Business School

Fellow in Entrepreneurship

Jul 2017 - Jun 2022
Responsibilities

The Judge is one of the top business schools in the world, offering a variety of teaching programmes including the Cambridge MBA, the Cambridge Master of Finance, the Cambridge Executive MBA, PhD, MPhil and undergraduate degrees together with a suite of Executive Education courses.

Fluent.ai
Fluent.ai

Advisor

Jan 2017 - Jan 2020
Responsibilities

Fluent offers OEMs and user interface designers a speech interface solution for their products and services. Fluent’s patented approach sidesteps the need to convert speech to text and instead learns to understand the meaning of audible speech — in any language or accent. The result is highly flexible, accessible and accurate voice interface that performs robustly even in offline and noisy environments.

Career break
Career break

myself

Mar 2016 - Sep 2016
Responsibilities

A little more then ten years after founding Evi (True Knowledge) I have made the difficult decision to move on. This period was seven years leading a British venture-backed start-up and three+ as a leader within Amazon. The acquisition was highly successful, resulting in Alexa - a product almost everyone has heard of and which has sold hundreds of millions of devices. I am proud to have been a member of the launch team. The Evi team is also thriving and Amazon's Cambridge (UK) development centre is the result. I am taking time off and thinking gently about what I want to do next.

Evi Technologies
Evi Technologies

Principal Product Manager (Alexa and Amazon Echo)

Oct 2012 - Feb 2016
Responsibilities

Following the successful acquisition of Evi by Amazon, I worked in a leadership role within the Evi team but was also principal product manager in Alexa, with a desk in both Seattle and Cambridge, UK. I was a senior member of the team that defined, built and launched Amazon Alexa and Amazon Echo (the first Alexa device). We launched the first Alexa device in late 2014 and I continued to develop the product for several years post launch.

Evi (formerly True Knowledge)
Evi (formerly True Knowledge)

Founder and Chief Product Officer

May 2012 - Oct 2012
Responsibilities

Following the launch of the highly successful Evi product and the intense pipeline of interest that followed, I recruited a highly experienced Silicon Valley executive to work with the team as CEO and I moved to the role of Chief Product Officer. The company was successfully sold to Amazon within six months of this happening.

Evi Technologies
Evi Technologies

Founder and CEO

Sep 2005 - May 2012
Responsibilities

Evi (formerly True Knowledge) is a venture backed business with an extremely exciting natural language understanding and automatic question answering technology.

The company's final successful pivot built on this technology was Evi a voice assistant product that converses with you, understands you and directly answers.The first version was launched in late January 2012 and is available for both Android phones and iPhones. The app became #1 in the Apple app store and had several million downloads within weeks of launch.

Behind Evi is a platform containing a knowledge base of machine understandable structured knowledge which can be used to understand the natural language spoken by the user or compute the answers to questions on any topic using generalised inference.

The technology was also used by a number of mobile search and other customers and answered millions of questions per month asked by mobile and internet users.

I invented the technology, founded the business to further develop and commercialise the technology and raised several rounds of venture capital. I also lead the development and launch of Evi.

Isaac Newton Institute
Isaac Newton Institute

Developer

1993 - 1994
Responsibilities

This was a part time position handling the IT requirements of the university department, developing their internal systems and providing technical support to the participant mathematicians. The highlight was witnessing Wiles announce his proof of Fermat's Last Theorem when I was there - an event which made the front page of almost every newspaper worldwide the next day.

The Fourth Dimension
The Fourth Dimension

Software Engineer

1991 - 1992
Responsibilities

I independently developed a commercial chess-playing package (Cyber Chess). This is still the definitive chess software for the Acorn/RISC OS platform.

The Fourth Dimension was the publisher that won the auction to publish the software after I had developed it and had to resolve multiple competing offers to publish it.

IOTA Software
IOTA Software

Software Engineer

1991 - 1991
Responsibilities

IOTA Software was a software start-up formed by former Acorn employees. I was one of the earliest and developed a commercial tracing package (automatic conversion of bitmap to vector graphics) from commencement to publication in three months.

University of North Carolina, Chapel Hill
University of North Carolina, Chapel Hill

Software Engineer

1990 - 1990
Responsibilities

I developed the systems used in a large drug study to validate the first statin cholesterol-lowering drugs.

Acorn Computers
Acorn Computers

Support Specialist

1990 - 1990
Responsibilities

I provided technical support to dealers, large educational customers and end users on all of Acorn's hardware and software products.

XOB
XOB

Software Engineer

1983 - 1990
Responsibilities

Whilst at High School I developed numerous commercial applications for the Acorn platform which I then licensed to this and other companies for publication. Some of these were considered major products and the licensing deals I negotiated gave me a substantial income as a child.

University of Minnesota, Division of Epidemiology
University of Minnesota, Division of Epidemiology

Software Engineer

1988 - 1988
Responsibilities

In my late teens I was contracted by the University of Minnesota to indepedently do a feasibility study into the use of portable computers for various drug studies that were taking place there.

GEC Hirst Research Centre
GEC Hirst Research Centre

ASR (Automatic Speech Recognition) Research

1988 - 1988
Responsibilities

At the age of 18, I worked on a speech recognition project (getting computers to recognise/understand human speech). We took a feature based approach and my personal research was largely focussed on the analysis and recognition of fricatives.

GEC Hirst Research Centre
GEC Hirst Research Centre

VLSI Research

1988 - 1988
Responsibilities

VLSI Process Architecture Research Laboratory. I worked on a research project using computers to simulate the manufacture of silicon devices in VLSI. This involved simulating dopant diffusion, the annealing processes etc. for various kinds of chips including radiation hard versions with insulator substrate for military use. I also wrote of suite of software which interfaced a French process simulator (TITAN) with GEC's device modelling software (MADMACS). I was the sole author of an internal technical report on this work - the first gap year student to do so. Skills: FORTRAN, VMS, handling large quantities of source code written by large numbers of different people. Some solid state physics.

Education

University of Cambridge
University of Cambridge

MA

1988 - 1991
Field of Study

MA - Computer Science

Skills

Core technical and professional competencies in AI, entrepreneurship, and product innovation, spanning over 40 years of software development.

Technical & AI Skills

Artificial Intelligence

Machine Learning

Natural Language Understanding

Speech Recognition

Neuro-Symbolic AI

Knowledge Representation

Question Answering

Computational Linguistics

Business & Leadership

Start-ups

Entrepreneurship

Venture Capital

Angel Investing

Business Strategy

Mergers & Acquisitions

Product Management

Intellectual Property

Software Engineering

Software Development

Software Engineering

Software Design

Distributed Systems

Python

C++

FORTRAN

Domains

Primary Focus

Artificial Intelligence, Conversational AI, Voice Assistants, Deep Tech, Neuro-Symbolic Methods

Secondary Focus

Venture Capital, Startup Mentoring, Health Tech (Advisor to Ada Health)

Tags

Personality

AI Pioneer, Visionary, Entrepreneurial, Inventor, Deep Thinker, Highly Experienced

Focus

Trustworthy AI, General AI, Innovation, Problem-Solving, Long-Term Impact

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Frequently Asked Questions

A summary of William Tunstall-Pedoe's profile focusing on his foundational role in Amazon Alexa and his current work as CEO of UnlikelyAI.

What AI company did William Tunstall-Pedoe found?

He founded Evi (originally True Knowledge), the AI startup whose technology was acquired by Amazon and became the foundation for the Alexa voice assistant.

What is William Tunstall-Pedoe's role at UnlikelyAI?

He is the Founder and CEO of UnlikelyAI, a deep tech startup he established in January 2019.

What AI method does UnlikelyAI use?

UnlikelyAI focuses on creating trustworthy and effective general AI using neuro-symbolic methods.

Is William Tunstall-Pedoe a Royal Academy Fellow?

Yes, he was elected as a Fellow of the Royal Academy of Engineering in 2019.

Is William Tunstall-Pedoe on the Ada Health board?

Yes, he has been involved with Ada Health since October 2017 and with Cambridge Innovation Capital plc since April 2017.

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