Troy Carter

Troy Carter

Founder & CEO / Venice Music

Troy Carter is a prominent American talent manager, record executive, and venture capitalist. He is the founder and CEO of Venice Music, a company focused on building technology and strategies for independent music artists. Previously, he served as the Global Head of Creator Services at Spotify and is well-known for managing global superstars like Lady Gaga and John Legend through his former company, Atom Factory Inc. Carter is also an active angel investor and venture capitalist, having backed over 80 tech startups.

Fairfield University

US

Instagram22.8K

LinkedIn62.0K

Music ExecutiveVenture CapitalistTalent Manager

62.0K

LinkedIn Followers

22.8K

Instagram Followers

3+

Companies Founded

80+

Tech Investments

Recent Content

Thank you @raydaniels and @troycarterofficial for sharing the 💎 💎.

Thank you @raydaniels and @troycarterofficial for sharing the 💎 💎.

Thank you @raydaniels and @troycarterofficial for sharing the 💎 💎.

Thank you @raydaniels and @troycarterofficial for sharing the 💎 💎.

2025-09-18

418 likes

Don’t miss the opportunity to learn from the best on how breakout artists are building careers that

Don’t miss the opportunity to learn from the best on how breakout artists are building careers that

Don’t miss the opportunity to learn from the best on how breakout artists are building careers that

Don’t miss the opportunity to learn from the best on how breakout artists are building careers that last 🎯📺 LIVE Sept 17 at 2pm PT We’ll see you in the chat!

2025-09-10

472 likes

Insights straight from a visionary.

Swipe through to soak up some of Troy Carter's gems from The Ma

Insights straight from a visionary.

Swipe through to soak up some of Troy Carter's gems from The Ma

Insights straight from a visionary. Swipe through to soak up some of Troy Carter's gems from The Ma

Insights straight from a visionary. Swipe through to soak up some of Troy Carter's gems from The Manager’s Playbook episode on artist management, ownership, and navigating the future of music. If yo

2025-07-12

893 likes

Our founders @troycarterofficial and @suzywillow have been named to @billboard’s Indie Power Players

Our founders @troycarterofficial and @suzywillow have been named to @billboard’s Indie Power Players

Our founders @troycarterofficial and @suzywillow have been named to @billboard’s Indie Power Players

Our founders @troycarterofficial and @suzywillow have been named to @billboard’s Indie Power Players 2025 💥 At Venice, we’re proud to keep pushing this industry forward and even prouder to keep buil

2025-06-10

491 likes

Career

Venice Music

Venice Music

Founder

Jan 2020 - Present

Responsibilities

We build technology products and strategies for the next generation of independent music artists.

SoundCloud

SoundCloud

Domains

Tags

Audience Metrics

Top Countries

Top Cities

Age Distribution

Gender

US (75.0%)

Los Angeles (23.1%)

25-34 (41.7%)

Male (50.0%)

GH (6.2%)

Oakland (7.7%)

35-54 (41.7%)

Female (50.0%)

RU (6.2%)

Paris (7.7%)

18-24 (8.3%)

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TH (6.2%)

Wichita (7.7%)

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Social Metrics

What is Troy Carter's current role?

Troy Carter is the Founder and CEO of Venice Music, a company launched in January 2020 that focuses on technology and strategies for independent music artists.

Which major artists did Troy Carter manage?

He is known for managing global superstars like Lady Gaga and John Legend through his former company, Atom Factory Inc.

What was Troy Carter's role at Spotify?

Carter has served as the Global Head of Creator Services at Spotify and currently holds board or advisory roles at companies like Gusto and SoundCloud.

How many tech startups has Carter invested in?

Yes, Troy Carter is an active angel investor who has backed over 80 tech startups across various sectors.

Did Troy Carter work with the Prince Estate?

Carter served on the board of the Prince Estate from 2017 to 2022, following the artist's passing.

Ready to get more information?

Troy Carter: Founder & CEO at Venice Music | Profile