Thank you @raydaniels and @troycarterofficial for sharing the 💎 💎.
Founder & CEO / Venice Music
Troy Carter is a prominent American talent manager, record executive, and venture capitalist. He is the founder and CEO of Venice Music, a company focused on building technology and strategies for independent music artists. Previously, he served as the Global Head of Creator Services at Spotify and is well-known for managing global superstars like Lady Gaga and John Legend through his former company, Atom Factory Inc. Carter is also an active angel investor and venture capitalist, having backed over 80 tech startups.
Thank you @raydaniels and @troycarterofficial for sharing the 💎 💎.
Don’t miss the opportunity to learn from the best on how breakout artists are building careers that last 🎯📺 LIVE Sept 17 at 2pm PT We’ll see you in the chat!
Insights straight from a visionary. Swipe through to soak up some of Troy Carter's gems from The Manager’s Playbook episode on artist management, ownership, and navigating the future of music. If yo
Our founders @troycarterofficial and @suzywillow have been named to @billboard’s Indie Power Players 2025 💥 At Venice, we’re proud to keep pushing this industry forward and even prouder to keep buil
Founder
We build technology products and strategies for the next generation of independent music artists.
Board Member
Board Member
Angel Investor
Angel investor in the Seed Round
Angel Investor
Series B investor in Uber.

Entertainment Consultant
Oversaw entertainment related assets for the Prince Estate.
Global Head of Creator Services
Overseeing the company’s growth strategy for artists and record labels, leading up to Spotify’s IPO
Founder
Nurtured the careers of global superstars, including Lady Gaga, John Legend, and many others
Core technical and professional competencies derived from his career in music, technology, and venture capital.
Talent Management
Artist Development
Record Executive
Music Strategy
Entertainment Consulting
Venture Capital
Angel Investing
Startup Scaling
Business Development
Strategic Partnerships
Product Development
Agentic AI Tools
Technology Strategy
Digital Marketing
Creator Economy
Executive Leadership
Team Management
IPO Strategy
Negotiation
Visionary Leadership
Music Technology, Independent Artist Services, Creator Economy
Venture Capital, Talent Management, Digital Media, Entertainment Law
Visionary, Entrepreneurial, Strategic, Influential, Global-Minded
Artist Advocacy, Technology Integration, Future of Music, Investment Focus
22.8K followers
A robotic, objective summary of Troy Carter's career focusing on his roles as a founder, music executive, and venture capitalist.
He is known for managing global superstars like Lady Gaga and John Legend through his former company, Atom Factory Inc.
Carter has served as the Global Head of Creator Services at Spotify and currently holds board or advisory roles at companies like Gusto and SoundCloud.
Yes, Troy Carter is an active angel investor who has backed over 80 tech startups across various sectors.
Carter served on the board of the Prince Estate from 2017 to 2022, following the artist's passing.