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Pamela ReifPamela Reif

Pamela Reif

Fitness Creator & Wellness Influencer / Content Creator

Pamela Reif is a highly successful German fitness creator and wellness influencer, recognized for her popular workout videos and healthy lifestyle content. She is also the founder of the food brand Naturally Pam and the beauty brand ela.beauty. Reif has been featured on Forbes' "30 under 30" list and utilizes her large social media following to promote fitness, nutrition, and well-being.

Germany
YouTubeYouTube9.0M+
InstagramInstagram8.9M
TikTokTikTok2.0M+
Body ShapingHealth Nutrition
8.9M
Instagram Followers
9.0M+
YouTube Subscribers
2.0M+
TikTok Followers
0.40%
Instagram Engagement
Search More

Recent Content

☃️ snow is not frozen rain but rain can be melted snow 👀 did you know that? It’s because snow skips ☃️ snow is not frozen rain but rain can be melted snow 👀 did you know that? It’s because snow skips
☃️ snow is not frozen rain but rain can be melted snow 👀 did you know that? It’s because snow skips

☃️ snow is not frozen rain but rain can be melted snow 👀 did you know that? It’s because snow skips the liquid state in a cloud and gets formed to the typical crystal shape directly. But sometimes it

2025-12-14
34.5K likes
View
that was not on my Bingo Card - @khaby00 being the ONLY person on earth who can do the „Bom Bom“ stethat was not on my Bingo Card - @khaby00 being the ONLY person on earth who can do the „Bom Bom“ ste
that was not on my Bingo Card - @khaby00 being the ONLY person on earth who can do the „Bom Bom“ ste

that was not on my Bingo Card - @khaby00 being the ONLY person on earth who can do the „Bom Bom“ step the 1st time he tried?? 😭😭😂😂😂 I mean, how many people got desperate and still don’t get it, after

2025-12-14
25.4K likes
View
WHO CAN DO IT? 👀 If you were good this year & followed all the evil Side Planks in my ab workouts… tWHO CAN DO IT? 👀 If you were good this year & followed all the evil Side Planks in my ab workouts… t
WHO CAN DO IT? 👀 If you were good this year & followed all the evil Side Planks in my ab workouts… t

WHO CAN DO IT? 👀 If you were good this year & followed all the evil Side Planks in my ab workouts… this challenge will be KINDERGARTEN 😂🫱🏼‍🫲🏽 give it a try and comment below!! 🫶🏼 saw this challenge

2025-12-13
26.8K likes
View
2min VLOG ♥️ and don’t forget to send me YOUR videos to be part of this year’s compilation 🎄🎅🏼 until2min VLOG ♥️ and don’t forget to send me YOUR videos to be part of this year’s compilation 🎄🎅🏼 until
2min VLOG ♥️ and don’t forget to send me YOUR videos to be part of this year’s compilation 🎄🎅🏼 until

2min VLOG ♥️ and don’t forget to send me YOUR videos to be part of this year’s compilation 🎄🎅🏼 until Saturday December 21st via DM to @christmaspamelareif 🕺🏼

2025-12-10
18.7K likes
View
Paris has no stop signs 🛑 but more dogs than kids 🐶 did you know? 👀Paris has no stop signs 🛑 but more dogs than kids 🐶 did you know? 👀
Paris has no stop signs 🛑 but more dogs than kids 🐶 did you know? 👀

Paris has no stop signs 🛑 but more dogs than kids 🐶 did you know? 👀

2025-12-09
54.9K likes
View

Career

C
Career

Fitness Creator & Wellness Influencer

2014 - Present
Global Content Creation & Fitness Leadership
As a leading fitness influencer, Pamela Reif has built a massive global audience by consistently producing high-quality, no-equipment workout videos. Her content focuses on various routines, including HIIT, Pilates, and dance, catering to all fitness levels from beginner to advanced.
Digital Business & Brand Development
She successfully monetizes her content through brand partnerships, merchandise, and her own fitness app, 'Pam App,' establishing a robust digital business model. Her influence is particularly strong in Europe, where she is a dominant figure in the health and wellness space.
Pandemic-Driven Audience Growth
During the global pandemic, her home workout videos saw exponential growth, positioning her as a primary source for at-home fitness and significantly expanding her reach and subscriber base across YouTube and Instagram.

Skills

Core technical and professional competencies derived from her career as a top-tier fitness influencer and entrepreneur.

Creative & Digital Skills
Content CreationVideo ProductionAudience EngagementSocial Media StrategyDigital Marketing
Domain Expertise
Fitness TrainingNutrition PlanningWellness CoachingExercise ScienceHealth Education

Domains

Primary

Fitness & Wellness, Health & Nutrition, Digital Content Creation

Secondary

E-commerce, Beauty & Cosmetics, Lifestyle

Tags

Personality

Visionary, Disciplined, Inspiring, Authentic, High-Energy

Focus

Fitness, Health, Entrepreneurship, Education, Positive Lifestyle

Audience Metrics

Top Countries
Top Cities
Age Distribution
Gender
DE (29.9%)
Berlin (3.6%)
25-34 (63.6%)
Male (38.7%)
US (14.8%)
Hamburg (2.8%)
35-54 (18.7%)
Female (61.3%)
FR (4.6%)
New York (1.9%)
18-24 (12.5%)
-
IT (4.2%)
Paris (1.9%)
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Social Metrics

Instagram

8.9M followers, 0.4% engagement

YouTube

9.0M+ subscribers

TikTok

2.0M+ followers

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