Natalia Vodianova

Elbi is a platform that brings innovation to charity and philanthropy. It removes the barriers to charitable giving, making it simple, fun and rewarding for people to make a difference – while giving great causes much needed visibility and support. By connecting digital do-gooders with charities, Elbi has so far helped 1339 causes, run by 40 charities, in 88 countries across 5 continents. The beauty is in the simplicity. Every day the Elbi community participate in 3 daily causes and do their bit to help. It’s as straightforward as sending a picture to help teach a class, sharing a fun fact to raise awareness, or taking a selfie to brighten someone’s day in hospital. Every time a user creates content in support of a campaign, they earn points. If they love someone else’s creation or the campaign, the charity receives a $1 micro-donation. If their creation is loved, they earn points. These points equate to LoveCoins which users can redeem in the LoveShop to get fantastic products from high profile brand partners, such as Fendi, Berluti, and Beats by Dr Dre. This is philanthropy for a mobile, digital age.