Grace Hall

Owned and scaled AI data products, Resonate Embeddings and Segments, driving multi-million revenue and pipeline impact; expanded adoption across dozens of enterprise clients and hundreds of developers. Embeddings: unlocked new DaaS/append revenue streams by enabling predictive vectors and semantic enrichment for enterprise analytics—generated seven-figure pipeline in the first months; delivered via Snowflake/Databricks/AWS and secure APIs. Segments: enabled activation revenue by curating high‑intent, AI‑powered audiences for immediate activation in DSPs and programmatic channels—drove seven‑figure first‑year revenue and strengthened competitive differentiation. Directed cross-functional pods (Engineering, Data Science, Data Engineering, MLOps, Analytics), providing indirect leadership to ~10–20 contributors; partnered with VP Product, VP Engineering, VP Data Science, GTM, Legal, and Privacy to align roadmap and execution. Designed and initiated early architecture for an LLM‑powered audience discovery capability; established PRD, prototypes, and stakeholder alignment to compress audience build times from days to seconds across Finserv, Auto, Media, Retail, Travel, and Healthcare. Modernized ML delivery and activation across Databricks, Snowflake, AWS, and clean rooms; standardized delivery formats, SDKs, and documentation to cut integration cycles by ~40%. Improved platform performance and reliability with telemetry and ingestion observability; achieved double‑digit latency gains, including ~15% API latency reduction (REST vs gRPC) and ~30% ETL latency reduction via data pipeline optimization. Established privacy‑first workflows aligned to clean‑room and CCPA requirements; partnered with Legal/Privacy to deliver compliant, ML‑ready datasets and secure activation pipelines (TLS, REST vs gRPC). Recognition: Hackathon Winner — Most Innovative AI Product (2023); Hackathon Lead (2024) for embeddings visualization to improve model explainability and adoption.

Owned a five‑account enterprise CPG portfolio (VP/Head‑level stakeholders); delivered 100% renewals with scope expansion across all five accounts. Led promotional analytics that shaped 2022 holiday planning; insights adopted by two top‑10 brands to reset promo cadence and drive sales efficiency. Secured new grocery channel distribution for a Better‑for‑You brand, adding multiple SKUs across organic grocer banners. Rebalanced media mix toward retail media and CTV based on incrementality findings; improved return on ad spend by ~25%. Partnered across consumer insights, category management, and media teams to translate Numerator panel and promotions data into actionable segmentation, measurement, and optimization recommendations.

Owned the platform and product strategy that scaled marketplaces + DTC to a low eight-figure run-rate within three years, accounting for ~30–40% of total digital revenue at peak. Designed the end-to-end data and content pipeline—ERP/EDI and API-based feeds, PIM/OMS integrations, and marketplace readiness—driving a >90% reduction in time-to-market. Built lightweight prioritization models to score SKU onboarding, pricing moves, and content quality using signals like search volume, margin potential, supply readiness, forecasted velocity, and competitive whitespace. Operationalized a high-velocity SKU engine: 1,000+ SKUs live across Amazon, Walmart, Home Depot, and Lowe’s; ~10 new SKUs per week (5–15/week) with compliant ingestion, taxonomy standards, and observability dashboards. Created a performance observability layer with dashboards for feed health, content completeness, SKU activation, and channel KPIs—enabling faster diagnosis, iteration, and executive visibility. Ran structured A/B testing on PDP content, imagery, and pricing levers, lifting conversion +150–300 bps; improved review velocity and Buy Box consistency; modernized brand stores for greater discoverability. Improved contribution margin by 5–10 points and cut per-unit logistics costs 15–25% through channel mix optimization and FBA/FBM/dropship/3PL orchestration; maintained >97% on-time delivery and expanded 2-day coverage. Led a cross-functional team of 7 (three direct reports) across marketplace ops, content, channel management, and analytics; reported to the CPO with periodic CEO-level performance reviews.

Delivered risk-aligned investment advisory services to high-net-worth individuals, businesses, and institutions under strict SEC, FINRA, and state regulatory frameworks. Applied analytical, compliance, and client relationship skills to design financial strategies that balanced growth objectives with fiduciary responsibility.

Selected for the Reach for Excellence (RFE) Training Program for rookie financial advisors. Built foundational expertise in wealth management, compliance, and financial analysis while training under seasoned brokers. RFE Rookie Financial Advisor

Supported sales and client engagement initiatives in the Las Vegas office, implementing Bill Good’s Gorilla Marketing CRM software to streamline campaigns and strengthen client relationships. Intern

B.S. Business Administration in Marketing - Business Administration and Marketing

High School - Study Abroad Program: focusing on immersion into Swedish culture