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© 2025 SUPERLINEAR PTE. LTD. All rights reserved
Desi PerkinsDesi Perkins

Desi Perkins

Founder / DEZI / Social Media Influencer / YouTube

Desi Perkins is a highly influential beauty content creator and entrepreneur, known for her in-depth makeup tutorials and authentic personal content. She is the founder of her own sunglass and accessory line, DEZI, and a skincare line, DEZI SKIN. With millions of followers across social media, she has established herself as a trusted fashion and beauty expert, partnering with major brands like Dior, MAC, and Gucci.

United States
InstagramInstagram4.2M
TikTokTikTok633.6K
BeautyFashionEntrepreneurship
8.05M
Total Followers
4.2M
Instagram Followers
3.12M
YouTube Subscribers
0.84%
Instagram Engagement
Search More

Recent Content

My Tia is so sweet to hold the ladder even when I’m not on it. She wanted to make sure I was safe 😭🥹My Tia is so sweet to hold the ladder even when I’m not on it. She wanted to make sure I was safe 😭🥹
My Tia is so sweet to hold the ladder even when I’m not on it. She wanted to make sure I was safe 😭🥹

My Tia is so sweet to hold the ladder even when I’m not on it. She wanted to make sure I was safe 😭🥹 This DIY bow got 13 million views last Christmas. I had to bring her back

2025-12-24
27.1K likes
View
How many years of this magic do we get 🥹 #elfontheshelfideasHow many years of this magic do we get 🥹 #elfontheshelfideas
How many years of this magic do we get 🥹 #elfontheshelfideas

How many years of this magic do we get 🥹 #elfontheshelfideas

2025-12-20
24.4K likes
View
I was looking through what I like to call the Hair Files 📁 from postpartum hair loss to extensions aI was looking through what I like to call the Hair Files 📁 from postpartum hair loss to extensions a
I was looking through what I like to call the Hair Files 📁 from postpartum hair loss to extensions a

I was looking through what I like to call the Hair Files 📁 from postpartum hair loss to extensions and bleach.. it’s been a journey. I’m always trying new products but I keep coming back to @nioxin ha

2025-12-19
45.8K likes
View
Life lately 🤍Life lately 🤍
Life lately 🤍

Life lately 🤍

2025-12-17
27.9K likes
View
This is what community looks like 🤍 @rizoscurls hosted a beautiful holiday event with @deziskin and This is what community looks like 🤍 @rizoscurls hosted a beautiful holiday event with @deziskin and
This is what community looks like 🤍 @rizoscurls hosted a beautiful holiday event with @deziskin and

This is what community looks like 🤍 @rizoscurls hosted a beautiful holiday event with @deziskin and the talented @elcreativo.la We had amazing food, a cute charm station and a floral arrangement les

2025-12-08
50.3K likes
View
#ad Damage Detective Desi, reporting for duty at the ​⁠OGX Beauty pop-up🕵🏽‍♀️🔍  #DamageDetected#ad Damage Detective Desi, reporting for duty at the ​⁠OGX Beauty pop-up🕵🏽‍♀️🔍  #DamageDetected
#ad Damage Detective Desi, reporting for duty at the ​⁠OGX Beauty pop-up🕵🏽‍♀️🔍 #DamageDetected

#ad Damage Detective Desi, reporting for duty at the ​⁠OGX Beauty pop-up🕵🏽‍♀️🔍 #DamageDetected

2025-04-22
13.3K
View
#AD She’s a damage detective… Filmed w/ @OGXBeauty229 for their #BondProteinRepair line! #OGXPartner#AD She’s a damage detective… Filmed w/ @OGXBeauty229 for their #BondProteinRepair line! #OGXPartner
#AD She’s a damage detective… Filmed w/ @OGXBeauty229 for their #BondProteinRepair line! #OGXPartner

#AD She’s a damage detective… Filmed w/ @OGXBeauty229 for their #BondProteinRepair line! #OGXPartner

2025-04-16
15.7K
View
Girl talk! Pregnancy, Postpartum & Labor w/ Jamie GenevieveGirl talk! Pregnancy, Postpartum & Labor w/ Jamie Genevieve
Girl talk! Pregnancy, Postpartum & Labor w/ Jamie Genevieve

Here's What Every Pregnant Woman Must Know About Postpartum & Labor. I got to catch up with Jamie when she was in LA, and there was no better way to spend it than with a little gossip and In and Out

2023-04-02
176.0K
View
How My Makeup Routine Has Changed | DESI PERKINSHow My Makeup Routine Has Changed | DESI PERKINS
How My Makeup Routine Has Changed | DESI PERKINS

If you’ve been with me from the start, you know my routine has changed with the years. She’s a mom now. But one thing has stayed the same - the @NARSissist #RadiantCreamyConcealer. With a luxurious te

2023-02-16
304.4K
View

Career

DEZIDEZI
DEZI

Founder

Mar 2020 - Present
Position
Founder
YouTubeYouTube
YouTube

Social Media Influencer

Mar 2011 - Present
Responsibilities
Social Media Influencer Instagram @desiperkins YouTube http://bit.ly/16dSYbL

Skills

Core technical and professional competencies inferred from her career as a top beauty influencer and brand founder.

Creative & Technical Skills
Makeup ArtistrySkincare FormulationProduct DevelopmentVisual DesignPhotography
Digital Marketing & Content
Social Media MarketingContent CreationAudience EngagementBrand PartnershipsAdvertising

Domains

Primary Focus

Beauty & Cosmetics, Skincare, Fashion & Accessories

Secondary Focus

Digital Media, E-commerce, Lifestyle, Motherhood Content

Tags

Personality & Style

Authentic, Relatable, Expert, Visionary, Detail-Oriented

Key Themes

Entrepreneurship, Beauty Education, Family Life, Latina Representation

Audience Metrics

Top Countries
Top Cities
Age Distribution
Gender
US (58.5%)
Los Angeles (6.4%)
25-34 (74.7%)
Male (10.2%)
CA (4.7%)
New York (5.3%)
18-24 (15.8%)
Female (89.8%)
GB (4.3%)
Toronto (1.6%)
35-54 (6.4%)
-
AU (3.2%)
Chicago (1.5%)
-
-

Social Metrics

Instagram

4.2M followers, 0.8% engagement

YouTube

0 subscribers

TikTok

633.6K followers

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