About Dana Settle
Dana Settle is the Co-founder and Managing Partner of Greycroft, a leading venture capital firm she established in 2006 alongside Ian Sigalow. Based in Los Angeles, Settle has been instrumental in building Greycroft into one of the most recognized early-stage venture firms, with a particular focus on consumer technology, digital media, and commerce. She is widely regarded as one of the most influential women in venture capital.
Settle's investment acumen in consumer and media technology has produced an impressive portfolio of companies that have defined their categories. Her ability to identify consumer behavior shifts early, coupled with deep relationships across the media, entertainment, and technology ecosystems, has made her a sought-after investor and board member for founders building consumer-facing businesses.
Most recently, Greycroft under Settle and Sigalow's leadership co-led AMI Labs' record-breaking $1.03 billion seed round, demonstrating the firm's evolution beyond consumer technology into the frontier of AI investing. Settle's deep understanding of consumer markets positions her uniquely to evaluate how AI will transform consumer experiences, content creation, and human-computer interaction.
Net Worth
Dana Settle's wealth is derived from her co-founding stake in Greycroft, built over nearly two decades of venture investing. Her carried interest from the firm's successful exits and growing portfolio valuations forms the core of her financial position.
Greycroft manages over $2.5 billion in committed capital across its fund platform. As co-founder and Managing Partner, Settle holds a significant economic interest in the firm's funds, benefiting from management fees and carried interest across multiple fund vintages spanning nearly two decades.
Settle's portfolio reflects a deep understanding of how technology transforms consumer behavior. From digital media to e-commerce to social platforms, her investments have consistently captured shifts in how people discover, communicate, and transact. The move into AI with the AMI Labs investment extends this consumer-centric lens to the next frontier of human-technology interaction.
Investment Strategy
Dana Settle's investment strategy is built on a deep understanding of consumer behavior and a conviction that the best venture investments come from identifying how people will interact with technology before the rest of the market recognizes the shift. At Greycroft, she focuses primarily on early-stage investments in companies building consumer experiences, digital media, commerce, and increasingly, AI-powered consumer products.
Settle's approach is distinctively consumer-centric even when evaluating enterprise or infrastructure companies. She evaluates how technology ultimately reaches and impacts end users, a perspective that has guided her toward investments in companies like Bumble, Braze, and other platforms where consumer engagement is the core value driver. This lens is particularly relevant in the AI era, where consumer interaction models are being fundamentally reimagined.
The co-leading of AMI Labs' $1.03 billion seed round represents the natural evolution of Settle's thesis. AI is poised to transform every consumer touchpoint, from content creation to shopping to communication. Settle's decades of pattern recognition in consumer behavior, combined with Greycroft's track record, positions her to identify which AI companies will create the next generation of beloved consumer products and platforms.
Notable Quotes
“The most successful consumer companies understand human behavior at a fundamental level. AI is going to unlock entirely new ways for people to interact with technology and with each other.”
— Greycroft Blog
“As a woman in venture capital, I have always believed that diverse perspectives lead to better investment decisions. We see opportunities that others miss.”
— Forbes Interview
Contact Information
For investment inquiries or to connect with Greycroft, visit the firm's website at greycroft.com. Dana Settle is based in Greycroft's Los Angeles office.
Use Lessie to find verified contact information, mutual connections, and the best outreach strategy for reaching Dana Settle and similar investors.
Contact via LessieFrequently Asked Questions
Who is Dana Settle?
What is Dana Settle's investment focus?
Settle focuses on consumer technology, digital media, commerce, and AI. She is known for her deep understanding of consumer behavior and her ability to identify companies that will transform how people interact with technology.
What is Greycroft's role in the AMI Labs investment?
Greycroft co-led AMI Labs' record-breaking $1.03 billion seed round alongside Cathay Innovation, marking one of the largest seed investments in history and Greycroft's most ambitious AI bet.
What are Dana Settle's most notable investments?
Settle's notable investments include Bumble, Braze, Huffington Post, Trunk Club, and most recently AMI Labs. Her portfolio reflects a consistent focus on consumer-facing technology companies.
Where did Dana Settle go to school?
Dana Settle attended Georgetown University for her undergraduate education and earned her MBA from Stanford Graduate School of Business.
Where is Dana Settle based?
Dana Settle is based in Greycroft's Los Angeles office. The firm also has offices in New York, giving it presence in both major US media and technology hubs.
How has Greycroft evolved under Settle's leadership?
Under Settle and Sigalow's leadership, Greycroft has evolved from a consumer and media-focused firm into a broad technology investor, expanding into enterprise software and AI while maintaining its consumer expertise.
How can I contact Dana Settle or Greycroft?
Greycroft can be reached through their website at greycroft.com. The firm has offices in New York and Los Angeles. Dana Settle is also active on LinkedIn and Twitter.