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© 2025 SUPERLINEAR PTE. LTD. All rights reserved
Jeff NippardJeff Nippard

Jeff Nippard

Science-Based Fitness Creator / Owner, MacroFactor App

Jeff Nippard is a Canadian natural bodybuilder, powerlifter, and science communicator known for his science-based approach to fitness. With a BSc in biochemistry, he shares his expertise on training and nutrition across multiple platforms, including his popular YouTube channel and as the owner of the MacroFactor nutrition app. He has been training for nearly 20 years and is a WNBF pro bodybuilder.

BSc in Biochemistry
Canada
YouTubeYouTube8.0M+
InstagramInstagram3.6M
TikTokTikTok1.9M
FitnessFitness CoachingHealth Nutrition
13.5M
Total Followers
1.77B
YouTube Views
3.68M
YouTube Avg Views
1.64M
TikTok Avg Plays
Search More

Recent Content

Celebrating 8M subs on YouTube and getting some ideas for a cookbookCelebrating 8M subs on YouTube and getting some ideas for a cookbook
Celebrating 8M subs on YouTube and getting some ideas for a cookbook

Celebrating 8M subs on YouTube and getting some ideas for a cookbook

2025-12-21
137.6K likes
View
How Much Diet Coke Can You Drink A Day?How Much Diet Coke Can You Drink A Day?
How Much Diet Coke Can You Drink A Day?

How many cans of diet soda do you drink a day? 1? 10? 100? And how much can you actually drink before it’s a problem? Well, the FDA’s acceptable daily intake says you can have 50 mg of aspartame per

2025-12-19
2.2M
View
I got to sit down with @gq and talk about how I’m planning to bring science based lifting to a broadI got to sit down with @gq and talk about how I’m planning to bring science based lifting to a broad
I got to sit down with @gq and talk about how I’m planning to bring science based lifting to a broad

I got to sit down with @gq and talk about how I’m planning to bring science based lifting to a broader, mainstream audience. We talk about my goals with the new muscle lab and what goes on behind the

2025-12-17
36.8K likes
View
If you get your fitness advice from Youtube, then you probably know Jeff Nippard, 

Since 2014, @jefIf you get your fitness advice from Youtube, then you probably know Jeff Nippard, 

Since 2014, @jef
If you get your fitness advice from Youtube, then you probably know Jeff Nippard, Since 2014, @jef

If you get your fitness advice from Youtube, then you probably know Jeff Nippard, Since 2014, @jeffnippard has been the face (and body) of the fast-growing science-based lifting movement, and has am

2025-12-16
19.9K likes
View
What Is Your Body Fat Percentage? (Find Out!)What Is Your Body Fat Percentage? (Find Out!)
What Is Your Body Fat Percentage? (Find Out!)

What every body fat percentage looks like, from 50% to 5% on both men and women! Body fat percentage examples can help you understand which level you'd like to aim for, but ultimately, it is smarter t

2025-12-15
2.1M
View
Scaring the brosScaring the bros
Scaring the bros

Scaring the bros

2025-12-13
54.8K likes
View
Build Bigger Arms In 45 Mins (Scientifically)Build Bigger Arms In 45 Mins (Scientifically)
Build Bigger Arms In 45 Mins (Scientifically)

This arm workout only took me 45 minutes. Low-volume, high-intensity. Let’s go. First up: 2 sets of Bayesian curls. Keep your upper arm behind your body and think about stretching your biceps at the

2025-12-11
1.7M
View
The side delts are the most important part of the shoulder for creating a wider, X frame look. Here’The side delts are the most important part of the shoulder for creating a wider, X frame look. Here’
The side delts are the most important part of the shoulder for creating a wider, X frame look. Here’

The side delts are the most important part of the shoulder for creating a wider, X frame look. Here’s my ranking of the most popular side delt exercises: best to worst 🪨

2025-12-08
111.1K likes
View
What Is The Best Side Delt Exercise?What Is The Best Side Delt Exercise?
What Is The Best Side Delt Exercise?

Ranking side delt exercises from best to worst!

2025-12-08
2.9M
View

Career

M
MacroFactor App

Owner & Co-founder

2021 - Present
Business Strategy & Growth
Co-founded and actively steer the development of the MacroFactor nutrition tracking app, focusing on evidence-based methods like dynamic energy expenditure tracking. Achieved significant market penetration in the health and fitness technology sector by prioritizing scientific rigor.
Product Development
Led the integration of user feedback and scientific research into product design, ensuring the app provided highly accurate and personalized nutrition guidance to a large global user base.
J
Jeff Nippard Fitness

Founder, Pro Bodybuilder & Science Communicator

2015 - Present
Content Creation & Brand Scaling
Established a leading fitness brand based on science communication, garnering a massive global audience of over 6.0M subscribers across YouTube and Instagram. Developed and marketed proprietary training programs and e-books.
Training Program Development
Created and released highly rated training protocols, including "Pure Bodybuilding" and "The Min-Max Program," which have been reviewed and validated by other leading industry experts for their efficacy.
Professional Athletics
Maintained status as a WNBF Professional Natural Bodybuilder and competitive IPF Powerlifter, actively using competitive experience to inform and validate the practical application of training programs offered to clients.
T
The Strength Guys

Online Fitness Coach & Powerlifter

2013 - 2016
Online Fitness Coach
Delivered personalized online coaching services to competitive bodybuilders and powerlifters, implementing research-driven training and nutrition protocols to maximize client success.
Methodology Contribution
Contributed to the development of organizational coaching methodologies and client education materials focused on maximizing strength and hypertrophy gains in drug-free athletes.

Education

M
Memorial University of Newfoundland

Bachelor of Science (BSc) in Biochemistry

2008 - 2012
Core Curriculum
Completed rigorous coursework focusing on advanced biochemical processes, including cell metabolism, molecular biology, and sports nutrition science, setting a foundation for evidence-based practice.
Scientific Foundation
Utilized the scientific rigor gained from the degree to establish a verifiable foundation for fitness content creation, focusing on evidence-based training protocols and debunking common health myths.

Skills

Core technical and professional competencies inferred from his science communication, app ownership, and fitness expertise.

Scientific & Technical
Science CommunicationEvidence-Based ResearchBiochemistryNutritional ScienceExercise Physiology
Media & Content
Content CreationVideo ProductionDigital MarketingAudience EngagementYouTube Strategy

Domains

Primary

Fitness, Bodybuilding, Powerlifting, Exercise Science

Secondary

Nutrition, Health Technology (MacroFactor App), Content Creation

Tags

Personality

Science-Driven, Analytical, Educator, Communicator, Natural Athlete

Focus

Evidence-Based Fitness, Hypertrophy, Strength Training, Longevity

Audience Metrics

Top Countries
Top Cities
Age Distribution
Gender
US (51.7%)
New York (2.6%)
25-34 (59.3%)
Male (76.1%)
CA (8.8%)
Los Angeles (2.2%)
35-54 (21.9%)
Female (23.9%)
GB (6.9%)
Toronto (1.9%)
18-24 (15.9%)
-
AU (3.6%)
Atlanta (1.1%)
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Social Metrics

Instagram

3.6M followers, 3.1% engagement

YouTube

8.0M+ subscribers

TikTok

1.9M followers

Twitter/X

92.5K followers

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