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© 2025 SUPERLINEAR PTE. LTD. All rights reserved
Hailey Rhode BieberHailey Rhode Bieber

Hailey Rhode Bieber

Founder, Chief Creative Officer, and Head Of Innovation / Rhode

Hailey Rhode Bieber is an American model, media personality, and entrepreneur. She is the founder and Chief Creative Officer of the skincare brand Rhode. Known for her "glazed donut" skin aesthetic, she frequently shares her beauty and skincare routines across her social media platforms, including YouTube and Instagram, where she has a massive following.

US
InstagramInstagram55.8M
YouTubeYouTube2.6M
TikTokTikTok
Entrepreneurship
55.8M
Instagram Followers
2.6M
YouTube Subscribers
3.92%
Instagram Engagement
196M
YouTube Views
Search More

Recent Content

👔🗼🇯🇵 best city👔🗼🇯🇵 best city
👔🗼🇯🇵 best city

👔🗼🇯🇵 best city

2025-12-08
1.9M likes
View
best week ringing in 29 🤍🪽best week ringing in 29 🤍🪽
best week ringing in 29 🤍🪽

best week ringing in 29 🤍🪽

2025-11-24
1.7M likes
View
little early bday celebration with @rhode 🎀little early bday celebration with @rhode 🎀
little early bday celebration with @rhode 🎀

little early bday celebration with @rhode 🎀

2025-11-22
1.8M likes
View
Instagram PostInstagram Post
Instagram Post

2025-11-21
1.6M likes
View
@gq MOTY ❤️@gq MOTY ❤️
@gq MOTY ❤️

@gq MOTY ❤️

2025-11-16
1.3M likes
View
met gala 2025 | get ready with memet gala 2025 | get ready with me
met gala 2025 | get ready with me

I was so excited to be back at the Met Gala this year after a few years away! Wanted to give you all a look into the process of how I got ready for the big night. Hope you all enjoy! 🤍 Thank you to Y

2025-05-08
1.0M
View
behind the scenes of my FILA x HAILEY collab collectionbehind the scenes of my FILA x HAILEY collab collection
behind the scenes of my FILA x HAILEY collab collection

i'm so excited that the FILA x HAILEY collection is finally here! this collab has been over two years in the making and i'm so happy with how it turned out. click here to watch a behind the scenes loo

2025-03-08
380.9K
View
berry spring date night glam | get ready with meberry spring date night glam | get ready with me
berry spring date night glam | get ready with me

spring is almost here! i wanted to share an easy berry glam look that i've been gravitating too a lot lately that's perfect for spring - especially for date night or a night out. watch here to see how

2025-03-05
7.1M
View
a look inside our LA pop-up | rhodea look inside our LA pop-up | rhode
a look inside our LA pop-up | rhode

our LA pop-up is here! we're excited to bring the world of rhode to LA and celebrate the launch of peptide lip shape, the latest addition to our lineup. thank you to everyone who has stopped by so far

2025-02-22
221.0K
View

Career

R
Rhode

Founder, Chief Creative Officer, and Head Of Innovation

2022 - Present
Brand Strategy & Product Innovation
Spearheaded the development and launch of the Rhode skincare line, focusing on edited, efficacious, and intentional products that embody the brand's philosophy of simplicity and quality. Defined the brand's core aesthetic, including the highly successful "glazed donut" skin trend, which became a viral sensation and a key differentiator in the competitive beauty market. Oversaw product innovation and creative direction, ensuring authenticity and transparency in all brand communications and product formulations.
Entrepreneurial Transition & Market Entry
Transitioned from a successful modeling career to a full-time entrepreneur, leveraging personal brand equity and social media presence (56M+ followers on Instagram) to build a direct-to-consumer beauty business. Established the brand's identity as a masterclass in blending authenticity, simplicity, and savvy marketing, driving significant early traction and cultural relevance.

Skills

Core technical and professional competencies inferred from her role as a founder, model, and content creator.

Business & Leadership
Brand StrategyProduct DevelopmentCreative DirectionBusiness OperationsTeam Leadership
Creative & Domain Expertise
Skincare FormulationBeauty Trends AnalysisModelingFashion StylingVisual Aesthetics

Domains

Primary

Beauty & Cosmetics, Skincare, Fashion, Lifestyle

Secondary

Entrepreneurship, Digital Media, Modeling

Tags

Personality

Entrepreneurial, Visionary, Authentic, Trendsetter

Style & Focus

Minimalist Aesthetic, Glazed Donut Skin, Health & Wellness

Audience Metrics

Top Countries
Top Cities
Age Distribution
Gender
US (40.4%)
New York (6.9%)
25-34 (65.9%)
Male (28.8%)
BR (7.9%)
Los Angeles (5.6%)
18-24 (18.3%)
Female (71.2%)
CA (3.9%)
Toronto (2.0%)
35-54 (10.8%)
-
DE (3.2%)
Paris (1.4%)
-
-

Social Metrics

Instagram

55.8M followers, 3.9% engagement

YouTube

2.6M subscribers

TikTok

followers

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