About Charles "Chip" Bergh
Charles "Chip" Bergh is a highly accomplished business leader, best known for his 12-year tenure as the President and CEO of Levi Strauss & Co., where he orchestrated a dramatic turnaround of the iconic brand. He previously spent 28 years at Procter & Gamble, holding various leadership roles, including Group President of Global Grooming. Currently, he serves as a Senior Lecturer at Harvard Business School and is the Chairman of the Board at HP.
Career
Senior Lecturer
Senior Lecturer
Independent Board Director
Independent Board Director
Chairman of the Board
Chairman of the Board
Independent Director
Independent Director
Executive Vice Chairman of the Board
Executive Vice Chairman of the Board
Former President and Chief Executive Officer (retired)
Former President and Chief Executive Officer (retired)
Group President, Global Grooming
Group President, Global Grooming
President, ASEAN, Australasia, India (AAI)
President, ASEAN, Australasia, India (AAI)
Vice President, Beverages (Coffee & Juice)
Vice President, Beverages (Coffee & Juice)
General Manager, Hard Surface Cleaners
General Manager, Hard Surface Cleaners
Brand Manager, Associate Advertising Manager, Advertising Manager roles
Entry level Brand Assistant through Brand Manager, Associate Advertising Manager, Advertising Manager and Marketing Director (classical Brand Management career path back in the day) Brand Manager, Associate Advertising Manager, Advertising Manager roles
US Army Officer (Captain)
US Army Officer (Captain)
2nd Lieutenant
2nd Lieutenant
Education
Bachelor of Arts
Bachelor of Arts - International Affairs
N/A
Skills
Core business, leadership, and brand management competencies developed over decades at P&G and Levi Strauss & Co.
Business Strategy
P&L Management
Strategic Planning
International Business
Business Planning
Competitive Analysis
Leadership
Cross-functional Team Leadership
Team Management
Executive Management
Board Governance
Brand Management
Consumer Products
FMCG
Brand Architecture
Brand Equity
Product Innovation
Marketing Strategy
Customer Insight
Market Research
Segmentation
Shopper Marketing
Pricing Strategy
Domains
Apparel & Fashion (Denim)
Consumer Goods (FMCG), Technology (Board Governance)
Higher Education (Lecturer)
Tags
Turnaround Specialist, Visionary, Results-Oriented, Decisive
Brand Revival, Corporate Culture, Global Expansion, Sustainability
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